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# Two-Sided Butcheries
The Vers Passage Accomedates Customer Traffic from a Curved Counter Display

By M | Published 2016-03-25 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/counter-display
References: [retaildesignblog.net](http://retaildesignblog.net/2016/03/24/vers-passage-and-butcherstore-by-arjen-reas-zoetermeer-netherlands/) & [arjenreas.nl](http://www.arjenreas.nl/)

The Vers Passage butchery shop located in a shopping mall in Zoetermeer accommodates multiple customer traffic points thanks to an elongated curved counter display that allows employees to service shoppers coming from multiple directions. This is ideal as the design of the butchery shop offers a 360-degree layout that is multi-functional and maximizes on the shopping mall's continual flow of traffic.

Shopping centres often have consumers moving from all directions, making a curved counter an ideal solution to accommodate shoppers entering the store from a variety of angles. The Vers Passage location designed by AR features a large C-shaped counter that spans the entire store front allowing consumers to make purchases anywhere in the store. The wall-less layout also suits the continual flow of customers, making for a more seamless [food shopping experience](https://www.trendhunter.com/trends/womens-clothing-boutique).

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 32% | Activity: 19% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Curved Counters:** The design and implementation of curved counters in retail spaces allows for enhanced customer traffic flow and convenience.
- **360-degree Layouts:** The use of 360-degree layouts in stores maximizes the efficiency of customer service and creates a more seamless shopping experience.
- **Wall-less Store Layouts:** Wall-less store layouts cater to the continuous flow of customers and provide a more flexible and accessible shopping environment.

### Where This Applies

- **Retail:** In the retail industry, the utilization of curved counters, 360-degree layouts, and wall-less store designs can disrupt traditional store formats and improve customer satisfaction.
- **Food and Grocery:** In the food and grocery industry, the implementation of curved counters and wall-less layouts in butcheries and supermarkets can optimize customer traffic and streamline the purchasing process.
- **Shopping Centers:** Shopping centers can benefit from the incorporation of curved counters and wall-less layouts, as they accommodate a diverse range of consumer traffic and provide a more convenient shopping experience for visitors.

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