# Color Spectrum Java Branding Counter Culture Coffee is Boxed in Vibrantly Hued Packages By Jana Pijak | Published 2014-11-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/counter-culture-coffee References: [lovelypackage](http://lovelypackage.com/counter-culture-coffee-2/) & [counterculturecoffee](https://counterculturecoffee.com/) Counter Culture Coffee boxes their [specialty java products](https://www.trendhunter.com/trends/specialty-coffee-brand) in [vibrantly hued packaging](https://www.trendhunter.com/trends/fruit-bliss) that is not only eye-catching but also sustainable. The company's biodegradable branding concept is inspired by the [colors of a rainbow](https://www.trendhunter.com/trends/jagermeister-x-pantone) and features vivid hues that represent each of its bold flavors. In addition to being accented with a clever name for each brew, this Counter Culture Coffee packaging also includes a detailed description of each drink. Names like "Fast Forward", "Slow Motion" and "Big Trouble" add a humorous touch to this java branding and let coffee drinkers know what sort of experience they are getting themselves into. The coffee brand's entire product range is made up of 7 colors, all branded in a rainbow-inspired hue and representative of a specific flavor. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 14% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Vibrant Branding:** Vibrantly hued and sustainable packaging is trending in the coffee industry, providing an opportunity for coffee companies to differentiate themselves and appeal to eco-conscious consumers. - **Humorous Naming:** Humorous and descriptive names for coffee flavors is becoming a popular trend, presenting an opportunity for coffee companies to stand out in a crowded market and connect with consumers on a personal level. - **Rainbow-inspired Color Themes:** Rainbow-inspired color themes are trending in the coffee industry, offering an opportunity for coffee companies to create a visual identity for their brand that is both playful and memorable. ### Who This Affects Most - **Coffee:** The coffee industry is using vibrant and sustainable packaging, humorous naming and playful visual identities to differentiate their products and appeal to consumers. - **Packaging:** The packaging industry is innovating eco-friendly solutions for sustainable packaging that can help consumer product companies reduce their carbon footprint. - **Design:** The design industry is exploring playful and memorable visual identities for consumer product brands that can help them stand out in crowded markets. ## Related on Trend Hunter - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/modern-coffee-packaging.md) - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/happy-products.md) - [Producer-Focused Coffee Packaging](https://www.trendhunter.com/trends/retail-coffee-packaging.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Expressive Organic Coffees](https://www.trendhunter.com/trends/expressive-organic-coffee.md) - [Cold Brew Coffee Rebrands](https://www.trendhunter.com/trends/here-and-now.md) - [Card-Labeled Coffee Bags](https://www.trendhunter.com/trends/blueprint-coffee.md) - [Plant-Inspired Coffee Packaging](https://www.trendhunter.com/trends/lor-coffee-packaging.md) - [Modernized Coffee Rebrands](https://www.trendhunter.com/trends/modernized-coffees.md)