# Festive Back-to-School Campaigns Amazon's 'Countdown to School Year' Ad Spotlights Endless Deals By Jana Pijak | Published 2019-08-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/countdown-to-school-year References: [inquirer](https://www.inquirer.com/business/king-of-prussia-mall-shopping-wayfair-dormify-fabletics-philadelphia-online-stores-20190812.html) & [youtube](https://www.youtube.com/watch?v=1cGe-bn1x2M) [Amazon's](https://www.trendhunter.com/trends/joy-is-made) 'Countdown to School Year' ad is both fun and festive -- highlighting endless deals that continue to be highlighted long after the e-commerce giant's famed Amazon [Prime](https://www.trendhunter.com/trends/prime-big-deal-days) sale. Inspired by a New Year's countdown, the commercial spotlights a number of [back to school essentials](https://www.trendhunter.com/trends/2025-backtoschool-promotion) while capturing kids as they get ready for the first day of a new school year. Some moments captured in the ad include kids rushing to pack a bag as their parents honk outside awaiting their departure to school and others posing for a photo before heading to class. The commercial also features a voice-over counting from 10 to 1. Instead of the usual "Happy New Year" chant, the ad concludes with a "Happy School Year" slogan and encourages viewers to get excited for the new school year ahead. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 18% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What Makes This Trend Stand Out - **Festive Back-to-school Marketing:** There is an opportunity for retailers to create fun and engaging marketing campaigns to capture the attention of parents and students during the back-to-school season. - **Extended Sales and Deals:** Continuing to offer deals and promotions beyond the typical back-to-school shopping timeframe could incentivize consumers to make purchases year-round. - **Countdown-themed Advertisements:** Brands could incorporate countdown themes in their advertising to create anticipation and excitement surrounding product releases or sales events. ### Sectors Adopting This - **E-commerce:** Online retailers like Amazon have a unique opportunity to leverage their digital platforms to create targeted marketing campaigns that reach a wide audience. - **Retail:** Physical retailers could create in-store experiences to mimic the excitement of back-to-school season and offer exclusive deals to encourage purchases. - **Education:** Schools and educational institutions could partner with brands to offer exclusive products or events that appeal to students and parents during the back-to-school season. ## Related on Trend Hunter - [Back-To-School Fashion Campaigns](https://www.trendhunter.com/trends/backtoit-campaign.md) - [Supportive Back-to-School Campaigns](https://www.trendhunter.com/trends/2024-backtoschool-campaign.md) - [Affordable Back-to-School Campaigns](https://www.trendhunter.com/trends/affordable-backtoschool.md) - [Simplicity-Focused Back-To-School Campaigns](https://www.trendhunter.com/trends/backtoschool-shopping.md) - [Low-Cost Back-to-School Promotions](https://www.trendhunter.com/trends/dollar-general-backtoschool.md) - [Affordable Back-To-School Campaigns](https://www.trendhunter.com/trends/annual-backtoschool-promotion.md) - [Curated Back-To-School Campaigns](https://www.trendhunter.com/trends/start-fresh1.md) - [Sentimental Holiday Ad Campaigns](https://www.trendhunter.com/trends/joy-is-made.md) - [Back-to-School Retailer Discounts](https://www.trendhunter.com/trends/asda-mega-event-price-drop.md)