# Mince Pie Advent Calendars Selfridges' Countdown to Christmas Day Shares Bite-Sized Treats By Laura McQuarrie | Published 2019-10-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/countdown-to-christmas-day References: [womanandhome](https://www.womanandhome.com/food/food-news/selfridges-mince-pie-advent-calendar-335343/) & [selfridges](https://www.selfridges.com/CA/en/cat/selfridges-selection-dazzling-mini-mince-pie-advent-calendar-420g_569-85428671-SSMINCEPIEADVENT/) The [Selfridges](https://www.trendhunter.com/trends/mindful-bites) Mince Pie Advent Calendar offers an alternative for those who are looking to enjoy something other than chocolate as part of a countdown to Christmas Day. The advent calendar shares a total of 25 days of treats and four festive flavors: a traditional mince pie or one that's enhanced with chocolate, almonds or a citrus topping. On the last day of the countdown, there's even a special miniature icing-topped Christmas cake. Each mini mince pie can be pulled from a numbered drawer of the advent calendar, which opens like a book. The advent calendar for [mince pie lovers](https://www.trendhunter.com/trends/dog-mince-pies) will be especially appealing to those who want to enjoy the taste of the seasonal treat all month long and not just for a few special days during the holidays. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 31% | Activity: 35% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Related on Trend Hunter - [Luxurious Treat Advent Calendars](https://www.trendhunter.com/trends/cartwright-butler.md) - [Charcuterie Advent Calendars](https://www.trendhunter.com/trends/charcuterie-advent-calendar.md) - [One-Door Advent Calendars](https://www.trendhunter.com/trends/lidl-day-1-advent-calendar.md) - [Spice Advent Calendars](https://www.trendhunter.com/trends/spice-advent-calendars.md) - [Customizable Chocolate Advent Calendars](https://www.trendhunter.com/trends/pick-and-mix-advent-calendar.md) - [Cookie-Packed Advent Calendars](https://www.trendhunter.com/trends/shortbread-advent-calendar.md) - [Festive Spread Advent Calendars](https://www.trendhunter.com/trends/bonne-maman.md) - [Collaborative Candy Advent Calendars](https://www.trendhunter.com/trends/cadbury-dairy-milk-biscoff-advent-calendar.md) - [Pistachio-Flavored Mince Pies](https://www.trendhunter.com/trends/pistachio-whisky-mince-pies.md)