# Holiday Beauty Advent Calendars The Countdown to Beauty Calendar Gets You in the Holiday Mood By Taryn Boyd | Published 2017-11-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/countdown-to-beauty References: [birchbox](https://www.birchbox.com/product/31964?utm_source=linkshare&utm_medium=affiliate&utm_campaign=93xLBvPhAeE&siteID=93xLBvPhAeE-Tl9_35HgAMh7haBmwtM.ug) [Birchbox](https://www.trendhunter.com/trends/buff-beauty) has officially launched its brand new Countdown to Beauty advent calendar to celebrate the holidays. Birchbox historically runs monthly subscription beauty boxes but is also known to release numerous [Limited Edition boxes](https://www.trendhunter.com/trends/super-beauty-holiday-haul) for purchase on its website. Birchbox's most recent Limited Edition box is its [Holiday Beauty Advent Calendar](https://www.trendhunter.com/trends/limitededition-beauty-advent-calendars) which boasts fourteen different products, a $118.00 value, for just $35. The box is similar to a classic Advent Calendar with perforated sections labelled 1 - 12, with two bonus sections, where each product is hidden. All products are either full-sized or deluxe-sample-sized and contain an assortment of skincare, makeup, and haircare products. This box is the perfect way to spoil the beauty-lover in your life, or yourself, and countdown Twelve Days of Beauty this holiday season. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 74% | Activity: 82% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Subscription Beauty Boxes:** The popularity of subscription beauty boxes opens up opportunities for brands to create unique, personalized experiences for customers. - **Limited Edition Boxes:** Releasing limited edition boxes allows brands to capitalize on the excitement and anticipation of seasonal or holiday events. - **Advent Calendars:** The rise in popularity of beauty advent calendars presents a chance for brands to create unique, curated collections that provide a daily surprise for customers during the holiday season. ### Sectors Adopting This - **Beauty Subscription Services:** Beauty subscription services can take advantage of the trend of subscription beauty boxes by offering personalized subscriptions tailored to specific customer preferences. - **E-commerce Retail:** E-commerce retailers can tap into the market for limited edition boxes by partnering with beauty brands to create exclusive collections that generate excitement and drive sales. - **Gift and Seasonal Retail:** Gift and seasonal retailers can capitalize on the popularity of beauty advent calendars by curating and selling unique collections that provide a fun and festive way for customers to countdown to the holidays. ## Related on Trend Hunter - [Holiday Beauty Advent Calendars](https://www.trendhunter.com/trends/holiday-beauty-advent-calendar.md) - [Beauty Retailer Advent Calendars](https://www.trendhunter.com/trends/beauty-bay-advent-calendar.md) - [Stunning Beauty Advent Calendars](https://www.trendhunter.com/trends/beauty-advent-calendar1.md) - [High-End Beauty Advent Calendars](https://www.trendhunter.com/trends/lookfantastic-beauty-advent-calendar.md) - [Pink Beauty Advent Calendars](https://www.trendhunter.com/trends/25day-advent-calendar.md) - [Haute Beauty Advent Calendars](https://www.trendhunter.com/trends/boozyshop-advent-calendar.md) - [Clean Beauty Advent Calendars](https://www.trendhunter.com/trends/omy-lab-advent-calendar.md) - [French Beauty Advent Calendars](https://www.trendhunter.com/trends/limitededition-beauty-advent-calendar.md) - [Accessible Beauty Advent Calendars](https://www.trendhunter.com/trends/ted-baker-beauty-advent-calendar.md)