# Selfie-Themed Advent Calendars The 'Love Your Selfie' Countdown Advent Pairs Makeup & Selfie Props By Laura McQuarrie | Published 2017-11-24 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/countdown-advent References: [independent](http://www.independent.co.uk/extras/indybest/christmasgifts/advent-calendars/best-advent-calendars-adults-christmas-alternatives-zoella-asos-harrods-socks-stationery-a8033021.html) & [thepresentfinder](https://www.thepresentfinder.co.uk/buy/love-your-selfie-advent-calendar_2846.htm) Many holiday photo booths will be set up this season festive photo props to create laughter and fond memories, but rather than wait for a party to take a photo, the Love Your Selfie countdown advent helps to provide the same fun experience each day in December. The Love Your Selfie Advent Calendar is truly a beauty advent calendar, as it provides 24 days of beauty products throughout the month. However, its social media-inspired theme encourages consumers to use the cutouts on the box as photo props to take photos and share them online. As well as receiving an item like a nail polish, a lipstick, an eyeshadow or a hair tie each day, consumers will also be treated to a selfie prop on the bottom of each box, like a Santa beard or a speech bubble saying "Merry Christmas!" ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 51% | Activity: 50% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### Key Themes Behind This Trend - **Social Media-driven Products:** Brands can improve customer engagement by merging social media trends with traditional products, creating an opportunity to tap into new markets. - **Advent Calendars as a Marketing Tool:** Brands can leverage the holiday season by creating themed advent calendars to not only promote their products but also boost the festive spirit and connect with customers. - **Beauty Subscription Services:** Brands can capitalize on the popularity of beauty products by offering a monthly subscription service, providing customers with a variety of items while encouraging brand loyalty. ### Where This Applies - **Cosmetics Industry:** Beauty brands can incorporate social media trends like selfie culture to promote their products and engage with customers, potentially leading to increased sales and brand loyalty. - **Retail Industry:** Retailers can use themed advent calendars as a marketing tool to attract customers during the holiday season, potentially resulting in increased foot traffic and sales both online and in-store. - **Subscription Services:** Subscription-based businesses in the beauty industry can offer customers a monthly selection of products tied to social media trends and personalized for their needs, creating a new level of engagement and transparency with customers. ## Related on Trend Hunter - [Self-Care Advent Calendars](https://www.trendhunter.com/trends/next-advent-calendar.md) - [Luxury Beauty Advent Calendars](https://www.trendhunter.com/trends/luxury-beauty-advent-calendars.md) - [Pink Beauty Advent Calendars](https://www.trendhunter.com/trends/25day-advent-calendar.md) - [Haute Beauty Advent Calendars](https://www.trendhunter.com/trends/boozyshop-advent-calendar.md) - [Puzzle Cube Advent Calendars](https://www.trendhunter.com/trends/glam-cube-makeup-advent-calendar.md) - [Clean Beauty Advent Calendars](https://www.trendhunter.com/trends/omy-lab-advent-calendar.md) - [Healthful Advent Calendars](https://www.trendhunter.com/trends/beauty-wellness-advent-calendar.md) - [High-End Beauty Advent Calendars](https://www.trendhunter.com/trends/lookfantastic-beauty-advent-calendar.md) - [Festive Heart-Shaped Advent Calendars](https://www.trendhunter.com/trends/charlotte-tilburys-lucky-chest.md)