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# Breakfast Cereal Card Games
General Mills Has Created a Count Chocula Card Game for Kids

By Katherine Pendrill | Published 2018-07-20 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/count-chocula-card-game
References: [delish](https://www.delish.com/food-news/a22475131/general-mills-breakfast-card-game/)

General Mills recently expanded beyond the breakfast cereal aisle with a brand new Count Chocula card game for kids (or any nostalgic adult). Designed to bring the chocolate-loving vampire to life, the new card game is a fun take on one of the most [popular breakfast cereals the 90s](https://www.trendhunter.com/trends/general-mills-halloween).

General Mills' new Count Chocula card game is a multi-player game called 'Monster Crunch! The Breakfast Battle Game.' The game allows two to five players to pick a Monster Cereal character and 'battle' to see who can eat the most. The maker of the game 'Big G. Creative' calls the mini battles a "[fast-paced game of luck and strategy](https://www.trendhunter.com/trends/taco-vs-burrito)" where each player tries to fill their bowl with as many cereal cards as possible.

Available exclusively from [Target](https://www.trendhunter.com/trends/cap-crunchs-mystery-crunch), the card game is a fun way to revisit some of the most iconic breakfast cereal characters.

Image Credit: *Target.*

## Trend Insights (Trend Hunter)

- Score: 1.3/10
- Popularity: 13% | Activity: 17% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth)

## Key Themes

### What's Driving This Trend

- **Breakfast Cereal Card Games:** Creating card games centered around breakfast cereals is a trendy way to bring nostalgia and fun to consumers.
- **Multi-player Games:** Developing multi-player games allows for interactive and competitive experiences for players.
- **Nostalgic Branding:** Incorporating nostalgic branding into new products can attract consumers who have fond memories of classic brands.

### Who This Affects Most

- **Toy and Game Industry:** The toy and game industry can capitalize on the trend of creating card games based on popular breakfast cereals.
- **Food and Beverage Industry:** The food and beverage industry can explore opportunities to collaborate with game makers to develop tie-in products.
- **Retail Industry:** Retailers can leverage exclusive product offerings, like the Count Chocula card game, to drive foot traffic and sales.

## Related on Trend Hunter

- [Monstrous Cookie Sandwich Kits](https://www.trendhunter.com/trends/count-chocula-cookie-kit.md)
- [Seasonal Character Mashup Cereals](https://www.trendhunter.com/trends/monsters-frightful-friends.md)
- [AR-Powered Cereal Games](https://www.trendhunter.com/trends/general-mills-1.md)
- [Mobile Game-Inspired Cereals](https://www.trendhunter.com/trends/clash-of-clans-cereal.md)
- [Green-Hued Holiday Cereals](https://www.trendhunter.com/trends/grinch-cereal.md)
- [Nostalgia-Inducing Monster Cereals](https://www.trendhunter.com/trends/frute-brute-monster-cereal.md)
- [Video Game-Themed Breakfast Cereals](https://www.trendhunter.com/trends/kelloggs-frosted-flakes-minecraft.md)
- [Cereal Bar Game Sets](https://www.trendhunter.com/trends/treat-eat-compete.md)
- [Chocolate Bar-Inspired Cereals](https://www.trendhunter.com/trends/kit-kat-cereal.md)