# Cougar Conferences The Cougar Convention in Toronto Brings Cubs to Mamas By Vittoria Natarelli | Published 2010-07-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cougar-convention References: [blogto](http://www.blogto.com/news_flash/2010/07/a_cougar_convention_in_toronto/) & [thestar](http://www.thestar.com/living/article/832374--cougars-wanted) The Cougar Convention will be held on July 9th in Toronto and promises to be one heck of a good time. The [Toronto Star](https://www.trendhunter.com/trends/taylor-swiftthemed-cats) recently covered the event and its coordinator, Rich Gosse, used a picture of the famous age-gap couple Demi Moore and Ashton Kutcher. Rich Gosse explained to the paper that women like Demi Moore and Madonna have made it socially acceptable for women to seek younger men and for men to seek older women. Held at the Tattoo Rock Parlour, the Cougar Convention will for sure break social expectations. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 63% | Activity: 64% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What's Driving This Trend - **Age-gap Couples:** Opportunities for dating apps/sites that would encourage relationships between older women and younger men. - **Cougar Culture:** Opportunities for bars and clubs that cater to women and younger men dating scene and social events that focus on cougar culture. - **Inclusive Events:** Opportunities for event organizers to create more inclusive events that celebrate underrepresented or underserved communities such as cougar community. ### Who This Affects Most - **Online Dating:** Dating websites and apps that are designed for cougars and younger men can dominate the online dating market. - **Hospitality:** Bars and restaurants that cater to cougar culture can become the go-to spot for cougars and young men seeking to meet like-minded individuals. - **Event Planning:** Event planners can create events for underrepresented communities such as cougar convention and tap into the market of people interested in exploring this new culture. ## Related on Trend Hunter - [Live Boomer-Focused Conventions](https://www.trendhunter.com/trends/baby-boomers-expo.md) - [Immersive Book-Influencer Events](https://www.trendhunter.com/trends/bookworm-bash.md) - [Mid-Life Sex Festivals](https://www.trendhunter.com/trends/midlife-sex-festival.md) - [International Women’s Day Events](https://www.trendhunter.com/trends/womencentric-celebrations.md) - [Unique Wedding Pop-Up Events](https://www.trendhunter.com/trends/wedding-popup.md) - [Cowboy-Themed Dairy Pop-Ups](https://www.trendhunter.com/trends/county-fair-popup.md) - [Daytime Coffee Mixers](https://www.trendhunter.com/trends/the-coffee-party.md) - [Toronto Fashion Music Festivals](https://www.trendhunter.com/trends/modecanadarocks-spring-equinox.md) - [Themed Celebrity Activations](https://www.trendhunter.com/trends/sheraton-centre-toronto.md)