# Cougar Online Communities 'Cougars & Co' Social Networking Hooks Up Older Women & Younger Men By Katie Cordrey | Published 2010-03-14 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/cougar-communities References: [prweb](http://www.prweb.com/releases/2010/03/prweb3708274.htm) & [cougarsandco](http://cougarsandco.com) Cougars & Co. is a members-only online community where older women and younger men can meet, attend members-only social events, or participate in getaway vacations. The startup is the brainchild of a 48-year-old woman who noticed that younger men (cubs) were on the prowl for cougars, and that cougars were looking for cubs. The key to such hookups was easy, no long-term commitments. So, her idea, a club for cougars and the “company” they keep, became Cougars and Co. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 40% | Activity: 87% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Why This Trend Is Growing - **Online Cougar Communities:** The rise of online communities specifically catering to older women and younger men provides an opportunity for businesses to offer targeted dating platforms or organize social events for this demographic. - **Members-only Networking:** The popularity of members-only online communities like Cougars & Co. demonstrates a demand for exclusive networking platforms, creating opportunities for businesses to develop similar niche communities for various demographics. - **Getaway Vacations for Cougars and Cubs:** The emergence of getaway vacations targeting older women and younger men offers businesses a chance to create unique and tailored travel experiences catering to this specific demographic. ### Industries Being Reshaped - **Online Dating:** The online dating industry can tap into the growing demand for specialized cougar dating platforms by developing websites or apps that cater specifically to older women and younger men. - **Social Networking:** Businesses in the social networking industry can create exclusive networking platforms for specific demographics, like older women and younger men, to connect and interact. - **Travel and Tourism:** The travel and tourism industry can develop vacation packages and experiences targeting older women and younger men, offering unique travel opportunities and adventures. ## Related on Trend Hunter - [Founder Networking Platforms](https://www.trendhunter.com/trends/the-startup-club.md) - [Nonprofit-Backed Senior Social Apps](https://www.trendhunter.com/trends/senior-planet-community.md) - [Couple Friendship-Focused Apps](https://www.trendhunter.com/trends/doubles-social.md) - [Offline Dating Experiences](https://www.trendhunter.com/trends/offline-dating-experiences.md) - [Dating Site-Launched Group Chatrooms](https://www.trendhunter.com/trends/group-chatroom.md) - [Social Networking Hubs](https://www.trendhunter.com/trends/internet-social-caf.md) - [Young Professional Community Apps](https://www.trendhunter.com/trends/yuppie.md) - [Feline-Focused Dating Apps](https://www.trendhunter.com/trends/cat-lovers-dating.md) - [Female-Focused Toronto Networks](https://www.trendhunter.com/trends/monday-girl-social-club.md)