# Cozy Sneaker-Inspired Slippers KFC Helps Curate a Fan Experience with the Couchside Kicks Shoes By Amy Duong | Published 2021-03-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/couchside-kick References: [hypebeast](https://hypebeast.com/2021/3/kfc-couchside-kicks) & [colonelandco](https://colonelandco.ca/) [KFC Canada](https://www.trendhunter.com/trends/kfc-1) launches the new KFC Couchside Kicks shoes to curate a playful fan experience. Those who watch sports games can kick back in the comfort of their own home with the cozy slippers. The shoes are designed with inspiration drawn from the look of sneakers. The shoes boasts details that nod to Colonel Harland Sanders himself. To obtain the shoes, fans will have to line up virtually through the [limited BUCKETDROP release](https://www.trendhunter.com/trends/kfc-china-1) today. The shoes are constructed from a [lightweight plush material](https://www.trendhunter.com/trends/plush-sneaker) and imitates the look of basketball shoes. The color palette delivers white, red, and black details, referencing the logo throughout the design. The tongue features a cushioned touch to offer optimal comfort and laces at the top for added security. Image Credit: KFC ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 59% | Activity: 67% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Cozy Sneaker-inspired Slippers:** Opportunity for brands to offer innovative products with a mix of fashion and functionality - **Virtual Line-up Releases:** Opportunity for brands to create exclusive access and excitement for limited edition releases - **Fan-centric Experiences:** Opportunity for brands to create immersive fan experiences based on their interests ### Where This Applies - **Food and Beverage Industry:** Opportunity for food and beverage brands to expand their customer experience with fun and creative products - **Fashion Industry:** Opportunity for fashion brands to explore the merging of athletic and leisure wear designs for unique products - **Sports Industry:** Opportunity for sports brands to create products that resonate with fans by blending sports culture with fashion ## Related on Trend Hunter - [QSR Fashion Capsules](https://www.trendhunter.com/trends/kfc-x-boxlunch.md) - [Fried Chicken-Inspired Accessories](https://www.trendhunter.com/trends/kfc-and-loungefly.md) - [Novelty House Slipper Releases](https://www.trendhunter.com/trends/famichiki.md) - [Fried Chicken Fashion Accessories](https://www.trendhunter.com/trends/officially-licensed-kfc-product.md) - [Fried Chicken Fan Plushies](https://www.trendhunter.com/trends/buildabear-and-kfc.md) - [Festive QSR Streetwear](https://www.trendhunter.com/trends/holiday-chicken-bucket.md) - [Oversized Chicken Sandwich Pillows](https://www.trendhunter.com/trends/chicken-sandwich-snuggler.md) - [QSR Chicken-Themed Drinkware](https://www.trendhunter.com/trends/kfc-x-corkcicle.md) - [Diner Culture Footwear](https://www.trendhunter.com/trends/sticky-kicks.md)