# Cotton Floss Energy Drinks Roar's Cotton Candy Drink is Made with a Base of Natural Coconut Water By Laura McQuarrie | Published 2016-07-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cotton-candy-drink References: [drinkroar](https://www.drinkroar.com/cotton-candy/) While it would be easy to think that a [cotton candy drink](https://www.trendhunter.com/trends/art-of-sucre) would be unhealthy, this one from Roar boasts a clean ingredient list that is designed to provide a healthy and nourishing treat. The energizing sports beverage is made with a base of coconut water, which is enhanced with B Vitamins and only natural flavors—no artificial flavors or preservatives are used in the making of Roar's Cotton Candy drink. The caffeine- and gluten-free beverage is one of a new wave of [sports drinks](https://www.trendhunter.com/trends/reign-total-body-fuel-watermelon-sour-gummy) that's putting a greater emphasis on health, with no sacrifice to flavor or performance. This Roar beverage product also sets itself apart from a growing number of [flavored coconut water products](https://www.trendhunter.com/trends/energy-freeze) that are emerging on the market as combinations featuring exotic fruits to enhance their taste. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 57% | Activity: 26% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Health-conscious Sports Drinks:** Creating sports drinks with clean and natural ingredients, prioritizing health without compromising flavor or performance. - **Flavored Coconut Water:** Exploring the trend of infusing coconut water with unique and exotic flavor combinations. - **Caffeine-free Energy Beverages:** Developing energy drinks that provide a boost without the use of caffeine for those seeking alternative sources of energy. ### Where This Applies - **Sports and Fitness:** Opportunity to create and market health-focused sports drinks in response to the increasing demand for clean and natural beverages. - **Beverage:** Innovating flavored coconut water products by introducing new and exciting flavor combinations. - **Health and Wellness:** Providing caffeine-free energy beverage options for individuals looking for alternative energy sources while prioritizing their well-being. ## Related on Trend Hunter - [Cotton Candy Hydration Mixes](https://www.trendhunter.com/trends/pink-candy-floss-electrolytes.md) - [Sparkling Candy Beverages](https://www.trendhunter.com/trends/candy-can.md) - [Nostalgic Energy Shots](https://www.trendhunter.com/trends/cotton-candy-flavor-5hour-energy.md) - [Candy-Inspired Performance Energy Drinks](https://www.trendhunter.com/trends/performance-energy-drink1.md) - [Peachy Candy Energy Drinks](https://www.trendhunter.com/trends/c4-performance-energy-jolly-rancher-peach.md) - [Cotton Candy-Flavored Coolers](https://www.trendhunter.com/trends/cotton-candy-lemonade.md) - [Candy-Flavored Energy Drinks](https://www.trendhunter.com/trends/c4-energy-x-skittles.md) - [Candy-Flavored Energy Shots](https://www.trendhunter.com/trends/5hour-energy-tasty-caffeine.md) - [Performance-Enhancing Sour Energy Drinks](https://www.trendhunter.com/trends/reign-total-body-fuel-watermelon-sour-gummy.md)