# Popping Candy Ice Creams Cotton Candy Crackle Ice Cream is Baskin-Robbins' New Flavor of the Month By Katherine Pendrill | Published 2020-04-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cotton-candy-crackle-ice-cream References: [brandeating](https://www.brandeating.com/2020/04/baskin-robbins-scoops-new-cotton-candy-crackle-ice-cream.html) & [baskinrobbins](https://www.baskinrobbins.com/en/flavor-of-the-month) April is finally here and [Baskin-Robbins](https://www.trendhunter.com/trends/confetti-crazy-cake) is hoping to help consumers celebrate the start of the spring season with its new Cotton Candy Crackle ice cream. Cotton Candy Crackle ice cream is Baskin-Robbins Flavor of the Month for April 2020. The brand-new ice cream flavor consists of a [cotton candy-flavored ice cream](https://www.trendhunter.com/trends/kit-kat-cotton-candy) base, blended with a sweet cotton candy-flavored ribbon and studded with yellow popping candy pieces. The result is a deliciously sweet ice cream with the fun surprise of popping candy in every bite. Along with Cotton Candy Crackle ice cream, Baskin-Robbins has also debuted a number of [Easter-themed treats](https://www.trendhunter.com/trends/limitedtime-easter-cake), including the Bunny Face Cake, Bunny Roll Cake, Speckled Egg Cake, Fluffy Bunny Cake, Bunny Stripe Cake, and more. Image Credit: *Baskin-Robbins.* ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 20% | Activity: 42% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Cotton Candy Flavors:** Opportunity for other ice cream brands to experiment with unique and nostalgic flavors like cotton candy. - **Surprise Elements in Food:** Disruptive innovation opportunity for food products that incorporate unexpected textures or flavors, such as popping candy in ice cream. - **Seasonal and Holiday-themed Treats:** Potential for businesses in the food industry to create limited-edition seasonal treats that attract customers during specific holidays or seasons. ### Industries Being Reshaped - **Ice Cream Industry:** Explore innovative flavors and unique additions to traditional ice cream to stay competitive in the market. - **Confectionery Industry:** Opportunity to incorporate popping candy or other surprise elements into confectionery products to create excitement and differentiate from competitors. - **Bakery Industry:** Create holiday-themed cakes and pastries to cater to consumer demand for seasonal treats. ## Related on Trend Hunter - [Rainbow Sprinkle-Studded Cakes](https://www.trendhunter.com/trends/confetti-crazy-cake.md) - [Sour Candy-Inspired Ice Creams](https://www.trendhunter.com/trends/trolli-sour-blast.md) - [Featured Ice Cream Flavors](https://www.trendhunter.com/trends/toffee-chocolate-chunk.md) - [Candy Brand Ice Creams](https://www.trendhunter.com/trends/baskinrobbins-chocolate-candy.md) - [Christmas Treat Ice Creams](https://www.trendhunter.com/trends/peanut-butter-blossom-ice-cream.md) - [Autumnal Candy Ice Creams](https://www.trendhunter.com/trends/twix-caramel-crunch-ice-cream.md) - [Doll-Themed Ice Creams](https://www.trendhunter.com/trends/cold-stone-creamery-1.md) - [Hot Cocoa Ice Creams](https://www.trendhunter.com/trends/cup-of-cocoa-ice-cream.md) - [Toaster Pastry-Flavored Ice Cream](https://www.trendhunter.com/trends/frosted-strawberry-toaster-treat-ice-cream.md)