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# Vodka Soda-Branded Apparel
Cottage Springs Recently Debuted its Spring/Summer 2020 Collection

By Grace Mahas | Published 2020-04-29 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/cottage-springs
References: [cottagesprings](https://www.cottagesprings.ca/) & [instagram](https://www.instagram.com/p/B_kNFw-BN5B/)

[Premium Canadian vodka soda brand](https://www.trendhunter.com/trends/vodkade) Cottage Springs recently announced the launch of its new Spring/Summer 2020 collection via [Instagram](https://www.trendhunter.com/trends/hardbite-chips). The new series includes a fitted New Era ball cap in three colorways — black, white, and navy, a Unisex Cottage Springs Oatmeal Shirt, a Unisex Cottage Springs Grey Hoodie, a Unisex Cottage Springs Vintage Wash Hoodie, and a Unisex Cottage Springs Long Sleeve Shirt. Each piece uses the branded colorway of the company with an embossed logo.

The brand also announced a [giveaway via Instagram](https://www.trendhunter.com/trends/smirnoff-ice-sunny-days) where one lucky fan can walk away with the entire collection. Simply follow @CottageSprings on Instagram, like the post and tag a friend for your chance to win.

Image Credit: @CottageSpring/ Instagram

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 84% | Activity: 60% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Key Themes Behind This Trend

- **Branded Apparel:** Opportunity for brands to create and sell apparel that promotes their products or services.
- **Social Media Giveaways:** Opportunity for brands to engage with their audience and drive social media following through giveaways and promotions.
- **Cottage-style Fashion:** Opportunity for brands to capitalize on the popularity of cottage-themed fashion and design.

### Where This Applies

- **Food and Beverage:** Opportunity for food and beverage brands to expand their reach by creating branded merchandise that resonates with their target audience.
- **Fashion and Apparel:** Opportunity for fashion and apparel brands to incorporate branded designs and capitalize on consumer interest in wearable merchandise.
- **Social Media Marketing:** Opportunity for social media marketing agencies to leverage social media platforms for brand promotions and giveaways to increase client engagement.

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