# Marula Oil Frankincense Serums The Cosy Cottage Facial Serum Can Be Applied Under Makeup By Michael Hemsworth | Published 2025-03-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cosy-cottage-facial-serum References: [naturalproductsonline](https://www.naturalproductsonline.co.uk/whats-new-in-store/cosy-cottage-harnesses-5000-year-old-anti-ageing-ingredient-in-new-natural-facial-serum/) & [cosycottagesoap](https://www.cosycottagesoap.co.uk/collections/shop?srsltid=AfmBOopHvvN1mqkkHvnu85NddZnVXD5e177FGcihBsI5Zes7xradd3Q8)  The Cosy Cottage Facial Serum is the natural skincare brand's first [facial serum](https://www.trendhunter.com/trends/balancing-serum) formulated with a number of skin concerns in mind to work well in a variety of routines. The product targets fine, dry wrinkles and will help to [plump the skin](https://www.trendhunter.com/trends/the-ordinary-volufiline-92-palisoleucine-1-serum) to combat against the signs of aging, while also visibly increasing smoothness. The serum is formulated with both marula oil and frankincense that work together to smooth out skin and signs of aging, and is also [fast-absorbing and non-comedogenic](https://www.trendhunter.com/trends/brighter-days-vitamin-c-serum). The Cosy Cottage Facial Serum is suited for a wide range of skin types including dry, oily and acne-prone, and is suited for application under makeup thanks to its lightweight formula that absorbs quickly. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 64% | Activity: 72% | Freshness: 36% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Multi-functional Beauty Serums:** Combining ingredients like marula oil and frankincense, multi-functional serums are emerging as versatile solutions for various skin concerns, focusing on hydration and anti-aging benefits. - **Natural Skincare Formulations:** The increasing demand for natural skincare products that address multiple issues endorses formulations free from artificial additives, appealing to consumers seeking simplicity in their beauty regime. - **Hybrid Skincare-makeup Products:** Serums designed for seamless application under makeup exemplify the growing trend of hybrid products that blend skincare benefits with cosmetic functionalities. ### Where This Applies - **Personal Care:** The personal care industry benefits from innovative serums like Cosy Cottage's that cater to diverse skin types and provide comprehensive routines by integrating skincare and makeup needs. - **Organic Beauty:** The organic beauty industry continues to expand as innovations in natural ingredient formulations, such as frankincense and marula oil blends, progress to meet consumer demands for cleaner beauty options. - **Anti-aging Products:** Incorporating fast-absorbing, non-comedogenic ingredients propels the anti-aging products industry, attracting consumers who prioritize both immediate and long-term skincare results. ## Related on Trend Hunter - [Sea Buckthorn Face Serums](https://www.trendhunter.com/trends/sea-buckthorn.md) - [Plum-Powered Facial Treatment Oils](https://www.trendhunter.com/trends/sweet-plum-oil.md) - [Protective Face Oils](https://www.trendhunter.com/trends/sacred-serum.md) - [Antioxidant Rose Serums](https://www.trendhunter.com/trends/brahmi-skincare.md) - [Rose-Inspired Skincare Oils](https://www.trendhunter.com/trends/rose-garden.md) - [Plumping Coconut Milk Serums](https://www.trendhunter.com/trends/tripleplump-coconut-milk-serum.md) - [Complexion-Improving Face Oils](https://www.trendhunter.com/trends/brightening-face-oil.md) - [Ultra-Light Face Oils](https://www.trendhunter.com/trends/the-light-fantastic.md) - [Vitamin C Face Serums](https://www.trendhunter.com/trends/vitamin-c-face-serum.md)