# Precast Brick Facade Housing Bell Phillips Designs the Bell Phillips Housing Block in London By Amy Duong | Published 2024-04-09 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/cosway-street References: [trendhunter](https://www.trendhunter.com/trends/thierry-lasry-and-joanna-czech) & [bellphillips](https://www.bellphillips.com/)  Design studio [Bell Phillips](https://www.trendhunter.com/trends/albion-street-housing) designs the Cosway Street Housing Block located in London's Marylebone area. The units are defined by the [scalloped facade](https://www.trendhunter.com/trends/harmonikahusene) that is finished with a cream and red tonal palette with brick materials to form a U-shaped structure. The namesake references the road that the building is resting in to repair the fragmented streetscape. The team wanted to form a modern and contextual addition to the architecture as a whole. Director of the design studio [Hari](https://www.trendhunter.com/trends/the-hari-singapore) Phillips explains the design concept to Dezeen, stating "We found inspiration in the particular way that the urban blocks in the area celebrate corners with curved or chamfered bays. We translated this into a concave inflection at the corners of our building, which we then extended into a motif that runs along the main facades." Image Credit: Kilian O'Sullivan ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 26% | Activity: 13% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Key Themes Behind This Trend - **Scalloped Facade Design:** Incorporating a distinctive scalloped facade can create visually striking and unique architectural designs. - **Cream and Red Tonal Palette:** Exploring the use of a cream and red tonal palette can offer a fresh and modern approach to building exteriors. - **Urban Blocks Inspiration:** Drawing inspiration from urban blocks can lead to innovative architectural solutions that blend modernity with contextual relevance. ### Where This Applies - **Architecture:** The architecture industry can benefit from experimenting with scalloped facade designs to push the boundaries of traditional building aesthetics. - **Construction Materials:** Exploring new cream and red tonal palettes in construction materials can open up opportunities for refreshing exterior finishes in the construction industry. - **Urban Planning:** Incorporating urban blocks inspiration into urban planning projects can enhance the integration of modern structures within existing cityscapes in urban planning. ## Related on Trend Hunter - [Residential Tower Textured Facades](https://www.trendhunter.com/trends/belden-brick.md) - [Textured Brick London Homes](https://www.trendhunter.com/trends/nw10.md) - [Brick Housing Designs](https://www.trendhunter.com/trends/the-eades.md) - [Interconnected Brick-Clad Buildings](https://www.trendhunter.com/trends/david-chipperfield-architects.md) - [Infill Brick Housing](https://www.trendhunter.com/trends/farmstead-road.md) - [Conservation Area Monumental Townhomes](https://www.trendhunter.com/trends/the-arches.md) - [Affordable Homes Developments](https://www.trendhunter.com/trends/albion-street-housing.md) - [Sculptural Brick Homes](https://www.trendhunter.com/trends/runda-1.md) - [Tonal Brick-Designed Housing Blocks](https://www.trendhunter.com/trends/real-de-los-reyes.md)