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# Elaborate Costume Play
Danny Choo Opens the Cosplayer Floodgates with Otacool 2 Call for Entries

By Jessica Marcel | Published 2010-01-30 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/costumed-play
References: [boingboing.net](http://www.boingboing.net/2010/01/29/danny-choos-call-for.html) & [figure.fm](http://www.figure.fm/feature/en/otacool/)

Costumed play has inspired thousands (millions?) around the world to go all out in turning themselves into their [favorite game character](https://www.trendhunter.com/trends/lego-code-break). Danny Choo, the guy behind the [OTAKU is COOL](https://www.trendhunter.com/trends/eb-trends-store-concept) convention, has now released a call for entries for the second convention: OTACOOL 2.

Check out the gallery for more cosplayer images. If you’re interested in [costumed play](https://www.trendhunter.com/trends/crocs-costume), or just want to see more of the people who are, check out the links below.

**Implications** - With so many different stresses in modern day society, consumers are looking for items that will let them forget their responsibilities for a moment. Companies that realize this could hone in on this in order to attract more attention on the market.

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 51% | Activity: 65% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games)

## Key Themes

### What Makes This Trend Stand Out

- **Costumed Play:** Companies can develop products and experiences that allow consumers to temporarily escape from their responsibilities, providing a form of entertainment and relaxation.
- **Cosplayer Community:** Businesses can tap into the passionate and dedicated community of cosplayers to create collaborations, sponsorships, and co-branded products.
- **Virtual Cosplay:** With the rise of virtual reality technology, there is an opportunity to create virtual cosplay experiences, allowing users to transform into their favorite characters in the digital world.

### Sectors Adopting This

- **Entertainment:** The entertainment industry can explore collaborations with cosplayers to create unique and immersive experiences, such as interactive shows and events.
- **Fashion:** Fashion brands can design and market cosplay-inspired clothing lines, catering to the growing demand for cosplay costumes and accessories.
- **Gaming:** Gaming companies can incorporate cosplay elements into their games, offering customization options and virtual cosplay competitions for players to express their creativity.

## Related on Trend Hunter

- [Prize-Winning Arcade Pop-Ups](https://www.trendhunter.com/trends/gacha-catch.md)
- [Virtual Fashion Studios](https://www.trendhunter.com/trends/costumeplay-ai.md)
- [Product-Inspired Halloween Looks](https://www.trendhunter.com/trends/aldi-and-elladoesfx.md)
- [Life-Size In-Store Countdowns](https://www.trendhunter.com/trends/toys-r-us-asia.md)
- [Tokyo Gaming Exhibitions](https://www.trendhunter.com/trends/capcom-creation.md)
- [Functional Gaming Toys](https://www.trendhunter.com/trends/gashapon-toys.md)
- [Unique Long-Lasting Costumes](https://www.trendhunter.com/trends/rave-and-festival-fashion.md)
- [Bold Anime-Inspired Streetwear](https://www.trendhunter.com/trends/geeks-rule-hellsing.md)
- [Connection-Driven Apparel Lines](https://www.trendhunter.com/trends/cool-to-connect-1.md)