# Costume Trend Report Improve Approaches to Disguise-Themed Apparel with This Masquerade Analysis By Jordy E | Published 2012-04-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/costume-trend-report References: [trendreports](http://www.trendreports.com/research/costume) The rise of major motion pictures like Twilight have revolutionized the vampire craze, leading enthusiasts to emulate the characters at themed parties and Halloween events. This dress-up push has been bolstered by a common love for disguises, in part spurring the growth of inventive online getup websites. The [Costume Trend Report](http://www.trendreports.com/research/costume) reveals just how far designers and consumers are willing to go to rework appearances with 43 PRO Trends over 400 instances of deception-themed enterprises. Body paint, clown suits and technicolor wigs have all hit storefronts. Masquerades and simple house gatherings have made use of fun motifs, encouraging many to get into the full spirit of celebrations. [Makeup artists and fashion designers](https://www.trendhunter.com/trends/glass-001-artistry-mask) will find this review to be particularly influential, revealing key patterns and crowd-sourced data. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 11% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Vampire Craze:** Opportunity for designers to create innovative vampire-themed costumes and accessories. - **Online Getup Websites:** Disruptive innovation opportunity for online retailers to create inventive and unique disguises. - **Deception-themed Enterprises:** Emerging trend in creating businesses focused on offering deception-themed products and services. ### Sectors Adopting This - **Retail:** Retailers can capitalize on the vampire craze by offering a wide range of vampire-themed costumes and accessories. - **E-commerce:** Opportunity for e-commerce platforms to create user-friendly online getup websites that offer a wide variety of unique disguises. - **Beauty and Fashion:** Makeup artists and fashion designers can incorporate costume trends and deception-themed motifs into their creations. ## Related on Trend Hunter - [Product-Inspired Halloween Looks](https://www.trendhunter.com/trends/aldi-and-elladoesfx.md) - [AR Halloween Costume Try-Ons](https://www.trendhunter.com/trends/disguise-1.md) - [Halloween-Ready Animatronic Line-Ups](https://www.trendhunter.com/trends/halloween-animatronics.md) - [Virtual Fashion Studios](https://www.trendhunter.com/trends/costumeplay-ai.md) - [Limited-Edition Spooky Makeup Collections](https://www.trendhunter.com/trends/annabelle-cosmetics.md) - [Spooky Film-Inspired Halloween Costumes](https://www.trendhunter.com/trends/beetlejuice-beetlejuice-costumes.md) - [Drink Toy Costume Series](https://www.trendhunter.com/trends/vita-coco-halloween-treats-kits.md) - [Vampire Film Makeup Lines](https://www.trendhunter.com/trends/colourpops-twilight-makeup.md) - [Halloween Creamer Costumes](https://www.trendhunter.com/trends/international-delight-2.md)