# Edgy Ladylike Editorials The Costume Norway Le Grand Blue Shoot Stars Karlina Caune By Meghan Young | Published 2011-11-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/costume-norway-le-grand-blue References: [fashiongonerogue](http://fashiongonerogue.com/karlina-caune-jorgen-gomnaes-costume-norway-december-2011/) & [costume.no](http://costume.no/) The Costume Norway Le Grand Blue photo spread shows that a woman can look like a lady, but still maintain an [elusive edge](https://www.trendhunter.com/trends/songs-of-siren) that gives her a more mysterious appeal, something that women like Angelina Jolie has learned to master. Since the rise of prim and proper looks, thanks to Kate Middleton, fashion designers and stylists have striven to find a balance between [elegance and edginess](https://www.trendhunter.com/trends/contemporary-femininity). Shot by fashion photographer Jorgen Gomnaes for the magazine's December 2011 issue, the Costume Norway Le Grand Blue photo spread was styled by fashion editor Hege Aurelie Badendyck. Outfitting model Karlina Caune in striking designs from Dries von Noten, Mulberry, Ralph Lauren, Mary Katrantzou and more, Badendyck has managed to straddle the line beautifully. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 58% | Activity: 25% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Elegance and Edginess in Fashion:** Fashion designers and stylists are exploring ways to strike a balance between elegance and edginess to create captivating looks. - **Mysterious Appeal in Womenswear:** Women are embracing a more mysterious and elusive aesthetic that combines ladylike elements with an edgy twist. - **The Rise of Prim and Proper Looks:** The popularity of prim and proper looks, influenced by figures like Kate Middleton, has inspired the fashion industry to find new ways to infuse edginess into traditional styles. ### Who This Affects Most - **Fashion Design:** Fashion designers can innovate by experimenting with unexpected combinations of elegant and edgy elements in their designs. - **Fashion Styling:** Fashion stylists can explore ways to create alluring and mysterious looks by pairing ladylike clothing with edgy accessories. - **Fashion Publishing:** Fashion magazines can showcase editorial spreads that capture the balance between elegance and edginess, inspiring readers to embrace a more mysterious aesthetic. ## Related on Trend Hunter - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Romantic Resort Collections](https://www.trendhunter.com/trends/kallmeyer-resort-2026-collection.md) - [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md)