# Costume Makeup Photoshoots Erico Toscano Captures Artistic MAC Beauty for L’Officiel Brazil By Meghan Young | Published 2014-09-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/costume-makeup References: [fashiongonerogue](http://www.fashiongonerogue.com/erico-toscano-captures-stunning-mac-makeup-looks-lofficiel-brazil/) & [revistalofficiel.br](http://revistalofficiel.com.br/) When it comes to costume makeup, people need not look any further than [MAC](https://www.trendhunter.com/trends/club-mac) to get the right product for the perfect Halloween look. Although that might not be the purpose of such items, it is hard not to think so after browsing through this visually striking photoshoot. From creepy Geishas to otherworldly tribal queens and everything in between, the costume makeup looks are not something just anyone can whip up, unfortunately. Appear in the September 2014 issue of L’Officiel Brazil, the [costume makeup editorial](https://www.trendhunter.com/trends/nyx-cosmetics-x-wednesday) was shot by photographer Erico Toscano. It stars models Alexandra Becker, Juliana Zanon, Michele Gassen and Natalia Renken, who were all transformed by [makeup artist](https://www.trendhunter.com/trends/makeup-marketing) Fabiana Gomes with the help of stylist Ana Wainer. Women will want to recreate these costume makeup looks this fall. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 84% | Activity: 67% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Costume Makeup:** Disruptive Innovation Opportunity: Develop innovative costume makeup products that are easy to use and create striking visual effects. - **Halloween Look:** Disruptive Innovation Opportunity: Create a platform or app that provides tutorials and inspiration for Halloween makeup looks. - **Artistic Photoshoots:** Disruptive Innovation Opportunity: Develop a service that connects photographers, models, and makeup artists for unique and visually striking photoshoots. ### Who This Affects Most - **Cosmetics:** Disruptive Innovation Opportunity: Introduce eco-friendly and sustainable materials in costume makeup products. - **Fashion:** Disruptive Innovation Opportunity: Collaborate with costume makeup artists to create unique fashion collections that incorporate makeup as an essential element. - **Photography:** Disruptive Innovation Opportunity: Use innovative technology and editing techniques to enhance and transform costume makeup photoshoots into stunning artistic visuals. ## Related on Trend Hunter - [Grungy Movie-Inspired Cosmetics](https://www.trendhunter.com/trends/half-magic-beauty.md) - [Product-Inspired Halloween Looks](https://www.trendhunter.com/trends/aldi-and-elladoesfx.md) - [Limited-Edition Spooky Makeup Collections](https://www.trendhunter.com/trends/annabelle-cosmetics.md) - [Blurred Cosmetic Campaigns](https://www.trendhunter.com/trends/mac-cosmetics-and-ella-gross.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Horror Doll Makeup Campaigns](https://www.trendhunter.com/trends/urban-decay-x-m3gan.md) - [Comedic Horror Cosmetics](https://www.trendhunter.com/trends/nyx-x-beetlejuice.md) - [Makeup Water Brand Collections](https://www.trendhunter.com/trends/corpse-paint-makeup.md) - [Edible Chocolate Lipsticks](https://www.trendhunter.com/trends/mac-cosmetics-x-doja-cat.md)