# Actors Turned Country Singers Kevin Costner Covers “Cowboys and Indians” By Going Like Sixty | Published 2008-09-07 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/costner-on-cowboys-and-indians-mag-pushing-music References: [profile.myspace](http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendid=181936126) Kevin Costner is on the premier cover of [Cowboys](https://www.trendhunter.com/trends/a-future-begins) and Indians magazine - as a musician. If there was a movie called 'Cowboys and Indiana', I would understand this, but I don't. Assume for a minute that some people don't think using the term “Indians” is pejorative. Costner is using the magazine promo to push his music career. Music? Yup. Kevin Costner has a [country-rock band](https://www.trendhunter.com/trends/whole-new-sound) called 'Modern West' and they have made a CD that will be released soon. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 34% | Activity: 84% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Actor Musicians:** Disruptive innovation opportunity: Explore the trend of actors branching out and pursuing music careers, creating new opportunities for cross-promotion and fan engagement. - **Cross-industry Collaboration:** Disruptive innovation opportunity: Encourage collaborations between the entertainment and music industries to leverage the existing fanbase and create unique content that appeals to a wider audience. - **Personal Branding:** Disruptive innovation opportunity: Capitalize on the trend of actors using their celebrity status and personal brand to explore different creative mediums, such as music, and maximize their reach and influence. ### Industries Being Reshaped - **Entertainment:** Disruptive innovation opportunity: Embrace the convergence of the entertainment and music industries to create cross-promotional opportunities and enhance consumer experiences. - **Music:** Disruptive innovation opportunity: Explore the growing trend of actors venturing into music, leveraging their existing fanbase and star power to drive interest and revenue in the music industry. - **Media & Marketing:** Disruptive innovation opportunity: Develop innovative marketing strategies that leverage actor musicians' personal brands to create unique promotional campaigns that resonate with fans across multiple industries. ## Related on Trend Hunter - [Country Singer-Commemorating Pilsners](https://www.trendhunter.com/trends/signature-beer.md) - [Country Album-Celebrating Combos](https://www.trendhunter.com/trends/cowboy-combo-meals.md) - [Country Singer Snack Partnerships](https://www.trendhunter.com/trends/cravn-flavor-and-chris-janson.md) - [Country Singer-Approved Spirits](https://www.trendhunter.com/trends/duck-club-bourbon.md) - [Buttery Smooth Whiskey Spirits](https://www.trendhunter.com/trends/country-crocks-cover-crop-whiskey.md) - [Footballer-Approved Chicken Products](https://www.trendhunter.com/trends/kevins-buffalostyle-chicken.md) - [Leathery Country Singer Colognes](https://www.trendhunter.com/trends/ranger-station-x-waylon-jennings-hoss.md) - [Country Star-Inspired Donuts](https://www.trendhunter.com/trends/bootlegger-donut.md) - [Country Singer-Inspired Donuts](https://www.trendhunter.com/trends/in-the-air-doughnut.md)