# Flaky Filled Pastries Costco Launches the New Cherry and Cheese Pastries in its Bakery Section By Kanesa D | Published 2023-05-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/costco References: [thekitchn](https://www.thekitchn.com/costco-cherry-and-cheese-pastry-23499281) & [Costco](http://Costco.com)  Costco's new bakery items are the delicious cherry and cheese-filled pastries. The cherry and cheese pastries, which retail for $9.99 for a pack of six, are said to have the ideal amount of filling paired with a soft, flaky pastry exterior. Six pastries total are included in the goodies, which are offered in a plastic container with a snap-lock closure. The new pastries were discovered in-store by the [Costco Sisters](https://www.trendhunter.com/trends/costco-1), who run a themed [Instagram](https://www.trendhunter.com/trends/rotisserie-chicken-enchilada) account covering Costco's newest and most sought-after products. The pair recommends warming up the pastries in the oven or the air fryer to elevate their decadent flavoring. The cherry and cheese-filled pastries are available at Costco locations across the U.S. Image Credit: Juan Llauro, Shutterstock ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 24% | Activity: 44% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Flaky Filled Pastries:** The release and popularity of Costco's cherry and cheese pastries represent a growing market for flaky and innovative pastry options. - **Themed Social Media Accounts:** As social media continues to influence purchasing decisions, creating accounts that curate and promote specific products to a niche audience becomes a new and innovative marketing strategy. - **Oven and Air Fryer Cooking:** Consumer preference for home-cooked meals and experimentation with cooking methods such as air frying presents new opportunities for appliance manufacturers to innovate, improve and market products that cater to these preferences. ### Where This Applies - **Bakery:** The popularity of Costco's new baked goods line suggests increasing demand for unique and elevated pastry options. - **Social Media Marketing:** Increasing social media influence on consumer purchasing decisions represents an opportunity for companies to expand their marketing strategies and increase brand awareness through strategic social media campaigns. - **Kitchen Appliances:** Growing popularity and experimentation with appliance and cooking methods presents a disruptive innovation opportunity for appliance manufacturers and retailers to develop and market products that cater to the preferences of savvy home cooks. ## Related on Trend Hunter - [Tart Chocolate-Packed Cookies](https://www.trendhunter.com/trends/costco-1.md) - [Frozen Cheese Pastry Rolls](https://www.trendhunter.com/trends/4-cheese-pastry-rolls.md) - [Fruit-Forward Artisan-Style Pastries](https://www.trendhunter.com/trends/panera-bakery-items.md) - [Sweet Cheese QSR Pastries](https://www.trendhunter.com/trends/mcdonalds-cheese-danish.md) - [Pumpkin Cheesecake-Filled Croissants](https://www.trendhunter.com/trends/pumpkin-cheesecake-croissants.md) - [Heat-And-Eat Enchilada Bakes](https://www.trendhunter.com/trends/rotisserie-chicken-enchilada.md) - [Baked-in-Store Pistachio Croissants](https://www.trendhunter.com/trends/filled-croissant.md) - [Multi-Layered Filled Croissant Pastries](https://www.trendhunter.com/trends/richs-flips.md) - [Limited-Edition Holiday Buns](https://www.trendhunter.com/trends/panda-buns.md)