# Scaly Shades Campaigns These Costa Sunglasses Ads Market Models that Match Fish By Amelia Roblin | Published 2011-06-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/costa-sunglasses-ads References: [coloribus](http://www.coloribus.com/adsarchive/prints/costa-sunglasses-marlin-14424405/) & [mc-j](http://www.mc-j.com/) I can't say for certain what a pair of sunnies has to do with undersea species, but there are a couple of messages that these Costa Sunglasses ads could be eager to get across. Fish may not be the sharpest of creatures, but they're been evolutionarily endowed with slick streamlined bodies that cut through the water and emit a back of splendidly luminous scales. It's perhaps these aesthetic and aquadynamic qualities that have made the McGarrah Jessee advertising agency draw a parallel between the accessory and the aquatic species. Marlon, bass and tarpon are featured in three separate prints for these Costa Sunglasses ads. Each has been paired with a set of shades matching its breed in both color and aerodynamic form. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 60% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Aesthetic Marketing:** Disruptive innovation opportunity: Explore the use of aesthetic elements in marketing campaigns to create visual appeal and captivate consumers. - **Product-animal Parallels:** Disruptive innovation opportunity: Identify unique connections between products and animals to create intriguing and memorable advertising campaigns. - **Environmental Inspiration:** Disruptive innovation opportunity: Utilize nature and the environment as a source of inspiration for product design and marketing strategies. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: Integrate animal-inspired patterns and designs into fashion products to create unique and captivating styles. - **Outdoor Recreation:** Disruptive innovation opportunity: Develop sunglasses and outdoor gear that draw inspiration from animals and their natural habitats to enhance the user experience. - **Advertising:** Disruptive innovation opportunity: Implement creative and unexpected elements in advertising campaigns to grab the attention of consumers and differentiate from competitors. ## Related on Trend Hunter - [Modern Fishing Gear Campaigns](https://www.trendhunter.com/trends/fly-fisher.md) - [Reimagined Eyewear Campaigns](https://www.trendhunter.com/trends/hookipa-ultra-campaign.md) - [UV-Activated Sunglasses](https://www.trendhunter.com/trends/goodr-x-cheetos.md) - [Ultra-Stylish Eyewear Collections](https://www.trendhunter.com/trends/inaugural-eyewear-collection.md) - [Fishing-Trip-Inspired Beer Campaigns](https://www.trendhunter.com/trends/always-a-smooth-catch.md) - [Motocross-Inspired Eyewear Campaigns](https://www.trendhunter.com/trends/eyewear-campaigns.md) - [Iconic Eyewear Design Revivals](https://www.trendhunter.com/trends/hookipa-ultra.md) - [Functional Mermaid-Inspired Sandals](https://www.trendhunter.com/trends/z1-design.md) - [High-Performance Stylish Sunglasses](https://www.trendhunter.com/trends/heavy-tropix-sport.md)