# Nitro Cold-Brew Coffee Expansions Costa Coffee Will Now Be Offering Nitro Cold Brews In-Store By Mishal Omar | Published 2017-07-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/costa-coffee References: [hospitalityandcateringnews](https://www.hospitalityandcateringnews.com/2017/07/costa-coffee-introduces-nitrogen-infused-coffee/) & [foodbev](http://www.foodbev.com/news/costa-coffee-follows-starbucks-onto-nitro-cold-brew-coffee-scene/) [Costa Coffee](https://www.trendhunter.com/trends/costa-coffee-readytodrink) is the second largest coffeehouse chain in the world (behind [Starbucks](https://www.trendhunter.com/trends/cinnamon-caramel-cream-nitro-cold-brew)), and the brand is following in its main competitor's footsteps by offering nitro cold brew coffees in-store. The [Nitro](https://www.trendhunter.com/trends/zenith-nitro-cold-brew-cannabis-pumpkin-spice) Cold Brew Coffee option that the brand is introducing will be released in select stores in London, Manchester, across Europe, MENA, and Asia. The beverage is created in a 20 hour brewing process using a single origin Colombian blend, and is then infused with nitrogen. It is served cold and described as the brand's most "velvety smooth drink yet." This new Costa Coffee addition will be served in 12 stores globally while the brand tests to see how effectively the product is able to appeal to its consumers. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 40% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Nitro Cold-brew Coffee:** Opportunity for coffee brands to offer nitro cold brew options and cater to the growing demand for smooth and rich coffee experiences. ### Where This Applies - **Coffeehouse Chains:** Coffeehouse chains can incorporate nitro cold brews into their menu offerings to attract customers and stay competitive in the market. ## Related on Trend Hunter - [Canned Nitro-Infused Cold Coffees](https://www.trendhunter.com/trends/nitroinfused-cold-coffee.md) - [Nitro-Infused Cream Cold Brews](https://www.trendhunter.com/trends/high-brew-1.md) - [Modernized Ready-to-Drink Coffees](https://www.trendhunter.com/trends/costa-coffee-readytodrink.md) - [Textural Sweet Cold Coffees](https://www.trendhunter.com/trends/nitro-sweet-cold-brew.md) - [Versatile Self-Serve Coffee Machines](https://www.trendhunter.com/trends/costa-express-machines.md) - [Treat-Like Ready-to-Drink Coffees](https://www.trendhunter.com/trends/costa-coffee-frapp.md) - [Caramel Cream Cold Brews](https://www.trendhunter.com/trends/cinnamon-caramel-cream-nitro-cold-brew.md) - [Canned Nitro Coffee Refreshments](https://www.trendhunter.com/trends/fire-department-coffee-nitro-cold-brew.md) - [Autonomous Coffee Stations](https://www.trendhunter.com/trends/costa-coffee-5.md)