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# Modernized Ready-to-Drink Coffees
The Costa Coffee Ready-to-Drink Range is Being Relaunched

By Michael Hemsworth | Published 2025-07-14 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/costa-coffee-readytodrink
References: [wholesalemanager](https://wholesalemanager.co.uk/smoother-taste-bolder-look-costa-coffee-ready-to-drink-rtd-range-reinvigorated-in-time-for-summer/) & [cocacolaep](https://www.cocacolaep.com)

![Modernized Ready-to-Drink Coffees](https://cdn.trendhunterstatic.com/thumbs/576/costa-coffee-readytodrink.jpeg)

The [Costa Coffee](https://www.trendhunter.com/trends/costa-coffee-capsules) ready-to-drink (RTD) range has been given an overhaul by the brand to help keep it in line with consumer tastes and lifestyle preferences, and is now making its way to the market in the UK. The coffee range has been enhanced with Lattes that put a smoother, silkier recipe in the spotlight that's achieved with the brand's Signature Blend coffee. The range also includes the new Creamy Tiramisu Frappé and the Double Shot + Caramel that are each perfect for satisfying preferences for sweet coffee-based beverages.

Associate Director, Commercial Development, at [Coca-Cola Europacific Partners](https://www.trendhunter.com/trends/costa-coffee-frapp) GB ([CCEP](https://www.trendhunter.com/trends/relentless-white-citrus)) Helen Kerr commented on the Costa Coffee ready-to-drink (RTD) range saying, "Whether it’s grabbing a chilled coffee with a meal deal or stocking up on multi-serve formats at home, we’re helping retailers unlock sales in a category that’s got massive growth potential. With strong foundations, a range that caters to all consumer need states from low to medium and high caffeine intensity, and renewed energy behind the brand, we’re well placed to deliver sustained growth in chilled coffee for our customers.”

## Trend Insights (Trend Hunter)

- Score: 7.4/10
- Popularity: 84% | Activity: 94% | Freshness: 45%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Silky-smooth Coffee Products:** The introduction of smoother, silkier coffee options highlights an opportunity to refine texture and enhance sensory experiences in the beverage industry.
- **Sweet Infusion Innovations:** By capitalizing on sweet coffee-based beverages like the Creamy Tiramisu Frappé, there is potential to blend dessert-like flavors with traditional drinks for a new consumer segment.
- **Lifestyle-centric Beverage Solutions:** Modernizing product lines to align with varying consumer lifestyles can capture diverse markets in a rapidly evolving consumption landscape.

### Where This Applies

- **Ready-to-drink Beverage Market:** The evolution of ready-to-drink coffee offerings showcases vast potential for growth and innovation in convenient beverage solutions.
- **Coffee Beverage Industry:** Enhancing traditional coffee beverages with unique flavors and textures reflects a growing trend towards personalized and premium coffee experiences.
- **Food and Beverage Retail:** Revitalizing product ranges to cater to meal deal preferences and home consumption reflects a shift in retail strategies to meet consumer convenience and variety desires.

## Related on Trend Hunter

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- [Ready-to-Drink Carton-Packed Coffees](https://www.trendhunter.com/trends/starbucks-chilled-coffee.md)
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