# Texting Coffee Campaigns The Costa Coffee Hypeline Connects with Gen Z By Michael Hemsworth | Published 2025-07-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/costa-coffee-hypeline References: [wholesalemanager](https://wholesalemanager.co.uk/costa-coffee-launches-hypeline-campaign-to-drive-chilled-coffee-consumption-this-summer/) & [costa](https://www.costa.co.uk)  The Costa Coffee Hypeline campaign is being launched in the UK with the help of Roman Kemp and Olivia Attwood to encourage [Gen Z consumers](https://www.trendhunter.com/trends/pepsi-relationsips) to get in touch for the chance to win a personalized voice note. The campaign encourages consumers to [send texts](https://www.trendhunter.com/trends/weetabix-have-you-had-yours) on July 17, 2025 on WhatsApp to enter and will see winners receiving personalized voice notes for a bit of a pep talk from the personalities. The campaign is arriving at the perfect time to coincide with the brand's recent relaunch of its [ready-to-drink (RTD) chilled coffees](https://www.trendhunter.com/trends/arctic-frappe). The Costa Coffee Hypeline campaign will also be supported by a range of additional marketing endeavors to catch the attention of consumers this summer. This includes online ads, sampling and more. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 26% | Activity: 30% | Freshness: 44% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **Personalized Marketing:** The shift towards personalized marketing experiences enhances consumer engagement by providing custom content like voice notes that resonate with individual preferences. - **Text-based Campaigns:** Utilizing text messaging platforms such as WhatsApp for promotional campaigns offers direct and immediate interaction with tech-savvy demographics like Gen Z. - **Celebrity Endorsements:** Leveraging social media personalities and celebrities in marketing strategies can boost campaign reach due to their substantial influence over target audiences. ### Where This Applies - **Beverage Industry:** Incorporating digital engagement initiatives within beverage promotions can transform traditional marketing approaches by enhancing consumer experiences with brand interactions. - **Digital Marketing:** The use of digital platforms and innovative communication methods like texting offers fresh opportunities for tailored and impactful brand messaging. - **Social Media:** The integration of social media-driven campaigns with real-world product offerings provides a multi-channel approach that can increase brand loyalty and consumer interaction. ## Related on Trend Hunter - [Modernized Ready-to-Drink Coffees](https://www.trendhunter.com/trends/costa-coffee-readytodrink.md) - [Treat-Like Ready-to-Drink Coffees](https://www.trendhunter.com/trends/costa-coffee-frapp.md) - [Gen Z-Focused Coffee Products](https://www.trendhunter.com/trends/kenco-1.md) - [Interactive Artisan Coffee Campaigns](https://www.trendhunter.com/trends/illy-summer-campaign.md) - [Consumer-Driven Cold Coffee Ranges](https://www.trendhunter.com/trends/cold-coffee-range.md) - [Gen Z Soda Campaigns](https://www.trendhunter.com/trends/enjoy-the-moment-with-a-cocacola.md) - [Gen Z Coffee Brands](https://www.trendhunter.com/trends/couplet-coffee.md) - [Individuality-Themed Coffee Campaigns](https://www.trendhunter.com/trends/whatever-your-thing-were-in-campaign.md) - [Gen Z-Targeted Wine Campaigns](https://www.trendhunter.com/trends/i-heart-kinda-summer-campaign.md)