# Matcha-Inspired Drink Carriers These New Costa Coffee Cups Come in Two Strawberry Matcha Styles By Michael Hemsworth | Published 2026-02-16 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/costa-coffee-cups References: [thenational.scot](https://www.thenational.scot/news/national/uk-today/25857581.costa-coffees-new-reusable-cups-include-34oz-matcha-ombre/) & [costa](https://www.costa.co.uk)  These new [Costa Coffee](https://www.trendhunter.com/trends/costa-coffee-spring-merchandise) cups have been debuted in the UK to help coffee and tea fans alike start the spring off on the right foot. The cups come in two matcha-themed styles including the tumbler with straw and the travel cup, which are each characterized by their ombre color scheme that has a deep strawberry red base that blends into a matcha green upper. These color schemes are inspired by the [Costa Coffee's](https://www.trendhunter.com/trends/the-costa-coffee-spring-menu) [Strawberry Coconut Iced Matcha Latte](https://www.trendhunter.com/trends/new-strawberry-matcha-latte) as a tie-in with its drink menu and are perfectly themed with the springtime in mind with locations receiving stock starting March 5, 2026. The new Costa Coffee cups are a limited time offering that will only be around while stock lasts. ## Trend Insights (Trend Hunter) - Score: 7.2/10 - Popularity: 75% | Activity: 75% | Freshness: 66% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Kitchen](https://www.trendhunter.com/kitchen) ## Key Themes ### Why This Trend Is Growing - **Seasonal-themed Merchandise:** Limited-run, seasonally timed product drops tied to menu offerings create new revenue windows and collectible-driven repeat visits. - **Drink-menu Brand Integration:** Product designs that echo specific beverages blur the line between consumables and branded merchandise, enabling deeper cross-promotional ecosystems. - **Ombre Aesthetic Packaging:** Gradient color treatments applied to reusable drinkware elevate perceived value and foster shareable visual identity across social channels. ### Industries Being Reshaped - **Coffee Retail:** Cafe chains can leverage limited-edition merchandise to diversify income streams and strengthen customer loyalty beyond beverage sales. - **Promotional Merchandise:** Branded collectibles tied to menu items open opportunities for collaborations, licensing, and fandom-driven secondary markets. - **Sustainable Packaging:** Durable, stylish reusable cups present alternatives to single-use packaging and shift consumer expectations toward long-term product lifecycles. ## Related on Trend Hunter - [Ready-to-Sip Matcha Lattes](https://www.trendhunter.com/trends/kyoto-matcha-latte.md) - [Springtime Bakery Matcha Beverages](https://www.trendhunter.com/trends/greggs-matcha-move.md) - [Refined Chilled Matcha Refreshments](https://www.trendhunter.com/trends/starbucks-japan-matcha.md) - [Stylish Iridescent Coffee Carriers](https://www.trendhunter.com/trends/costa-coffee-spring-merchandise.md) - [New Year Cafe Menus](https://www.trendhunter.com/trends/costa-coffee-new-year-menu.md) - [Matcha-Forward QSR Drink Menus](https://www.trendhunter.com/trends/jack-in-the-box-matcha-drinks.md) - [Creamy Cloud-Inspired Matcha Drinks](https://www.trendhunter.com/trends/matcha-drinks.md) - [Matcha-Themed Donut Shop Menus](https://www.trendhunter.com/trends/randys-donuts-matcha-line.md) - [On-The-Go Matcha Lattes](https://www.trendhunter.com/trends/kyoto-matcha.md)