# Romantic Finance Charts This Infographic Analyzes the Huge Cost of Valentine's Day in America By Alyson Wyers | Published 2015-02-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cost-of-valentines-day References: [designtaxi](http://designtaxi.com/news/372661/Infographic-The-Astounding-Cost-Of-Valentine-s-Day-In-America/) & [moneytips](http://www.moneytips.com/cost-of-valentines-day-infographic) This infographic breaks down the cost of Valentine's Day in the United States. From personal finance community MoneyTips, 'You Can't Put a Price on Love... But Valentine's Day Costs Plenty' looks at how much Americans spent on February 14th, 2014. If last year is any indication, the multi-billion dollar holiday will make bank in a big way again this weekend. The cost of [Valentine's Day last year](https://www.trendhunter.com/trends/valentines-day-chocolate-collection) was nearly $17.3 billion. $1.6 billion of that was spend specifically on [chocolate or candy](https://www.trendhunter.com/trends/themed-confections). In 2012 the average man spent $168.74 on [romantic gifts](https://www.trendhunter.com/trends/valentines-day-gift-selection), where as the average woman spent $85.76. The amount changes depending on what part of the country the person is from and their age. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 27% | Activity: 32% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Romance](https://www.trendhunter.com/romance) ## Key Themes ### What's Driving This Trend - **Increasing Valentine's Day Spending:** As the cost of Valentine's Day continues to rise, there is an opportunity for businesses to capitalize on this trend by offering innovative and personalized gift options. - **Growing Demand for Romantic Experiences:** Consumers are increasingly seeking unique and memorable experiences for Valentine's Day, presenting an opportunity for businesses to offer experiential gifts and services. - **Gender-specific Spending Patterns:** The difference in spending between men and women on Valentine's Day suggests a potential market for gender-targeted products and marketing campaigns. ### Who This Affects Most - **Retail:** Retailers can leverage the increasing Valentine's Day spending by offering a wide range of romantic gift options and promotions. - **Hospitality and Tourism:** The growing demand for romantic experiences opens up opportunities for hotels, resorts, and travel companies to create special Valentine's Day packages and promotions. - **E-commerce:** E-commerce platforms can tap into the gender-specific spending patterns by curating personalized gift recommendations based on the recipient's gender and preferences. ## Related on Trend Hunter - [Financial Conversation Hearts](https://www.trendhunter.com/trends/financial-conversation-hearts.md) - [Valentine's Day Dining Research](https://www.trendhunter.com/trends/valentines-day-dining-research.md) - [Practical Valentine's Candies](https://www.trendhunter.com/trends/love-in-this-economy.md) - [Low-Cost Valentine's Meals](https://www.trendhunter.com/trends/krystal-twin-flame-meal.md) - [Cost-Conscious Valentine's Meals](https://www.trendhunter.com/trends/valentines-day-meal-deal.md) - [Low-Cost Valentine's Meal Deals](https://www.trendhunter.com/trends/25-valentines-dine-meal-deal.md) - [Romantic Low-Cost eCommerce Meals](https://www.trendhunter.com/trends/valentines-dinein-meal.md) - [Romantically Themed Chocolate Products](https://www.trendhunter.com/trends/venchi-valentines-day-collection.md) - [Low-Cost Couple-Friendly Product Ranges](https://www.trendhunter.com/trends/lidl-deluxe-dine-in-for-2-range.md)