# Mental Health-Protective Films Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health By Amy Duong | Published 2023-04-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cost-of-beauty-a-dove-film References: [designtaxi](https://designtaxi.com/news/423129/Dove-Pushes-To-Protect-Teens-Mental-Health-Online-In-New-Film/) & [youtube](https://www.youtube.com/watch?v=2ngESNoacxM&utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI)  [Dove](https://www.trendhunter.com/trends/skincare-campaign-1) recently created the injectable billboard to combat toxic beauty standards and to continue the initiative, it launches Cost of Beauty: A Dove Film. The company tells the true story of a teenager who has been negatively impacted by the effects of social media, taking a toll on her mental health. It shines a light on the costs of not creating meaningful changes to online spaces. The brand's research notes that 8/10 experts agree that social media is a factor that feeds into a mental health crisis. Dove partners with Lizzo, [Common Sense Media](https://www.trendhunter.com/trends/short-n-sweet-cafe), and ParentsTogether [Action](https://www.trendhunter.com/trends/headspace-for-teens) to encourage legal authorities to implement safe practices in order to protect youth in the online social space. Image Credit: Dove US ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 81% | Activity: 95% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **Mental Health-protective Technology:** Developing technology that shield individuals from negative content and effects of social media to improve mental health. - **Authentic Storytelling in Advertising:** Using genuine narratives that tackle mental health and reflect today's societal issues as a way of promoting brand values and creating meaningful change. - **Collaboration for Social Change:** Teaming up with organizations that advocate for mental health in order to create change and promote healthier digital environments. ### Who This Affects Most - **Healthcare Industry:** The healthcare industry can take advantage of the growing demand for mental health resources and develop new technologies and services that promote positive mental health. - **Entertainment Industry:** The entertainment industry has a role to play in portraying diverse and authentic representations of mental health in media and promoting positive attitudes toward mental health. - **Marketing and Advertising Industry:** The marketing and advertising industry has the unique opportunity to use their platforms to contribute to positive societal change and promote meaningful conversations about mental health. ## Related on Trend Hunter - [Empowering Skincare Campaigns](https://www.trendhunter.com/trends/skincare-campaign-1.md) - [Syringe-Based Billboards](https://www.trendhunter.com/trends/injectable-billboard.md) - [Nostalgic Beauty Campaigns](https://www.trendhunter.com/trends/unseenbeauty-initiative.md) - [Body-Positive Brand Campaigns](https://www.trendhunter.com/trends/doves-super-bowl-ad.md) - [Non-AI Beauty Campaigns](https://www.trendhunter.com/trends/the-code.md) - [Gamer-Centric Beauty Campaigns](https://www.trendhunter.com/trends/real-virtual-beauty.md) - [Age-Appropriate Skincare Campaigns](https://www.trendhunter.com/trends/thefaceof10.md) - [Empowering Postpartum Campaigns](https://www.trendhunter.com/trends/onerealpressure.md) - [Empowering Body-Confidence Sports Ads](https://www.trendhunter.com/trends/doves-2024-super-bowl.md)