# Roofless Cities Cosmote Open Space Internet Makes Their Point About the Future of Internet Use By Vittoria Natarelli | Published 2010-05-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cosmote-open-space References: [adsoftheworld](http://adsoftheworld.com/media/tv/cosmote_open_space_internet) & [cosmote.gr](http://www.cosmote.gr/) This [entertaining Cosmote Open Space Internet commercial](https://www.trendhunter.com/trends/make-life-brighter) has a point to make about the [future of internet use](https://www.trendhunter.com/trends/slow-internet). The commercial uses a simple comedic point, but their point is made effectively. In the Cosmote Open Space Internet ad, our eyes are taken on a tour through a little town without walls or ceilings. Neighbours see each other as they watch television, cook, clean, and bathe. It's very silly, but very funny. **Implications** - It also provides an interesting and truthful insight into the way we live our lives now. With so much time spent online, we're starting to lose a [physical connection with the people](https://www.trendhunter.com/trends/hijack-socialization) that live in our immediate area. Nevertheless, it doesn't seem to effect our happiness, but it certainly affects our attention span. Anyway, use yours and enjoy this commercial. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 29% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Roofless Cities:** The trend of virtual connectivity causing a loss of physical connection and the potential for technology to bridge that gap. - **Open Space Internet:** The potential for internet access and availability to impact social cohesion and community dynamics. - **Cosmote Commercial:** The impact of creative and comedic commercials in conveying important messages and insights. ### Industries Being Reshaped - **Telecommunications:** The telecommunications industry has an opportunity to explore bridging the physical and virtual gap through internet access and availability. - **Advertising:** The advertising industry could harness the power of creative and comedic commercials to convey important messages and insights. - **Community Building:** The potential disruption to community dynamics could be an opportunity for industries to explore innovative and inclusive community building strategies. ## Related on Trend Hunter - [Community-Centered Rooftop Events](https://www.trendhunter.com/trends/rooftop-revival.md) - [Offline Shopping Campaigns](https://www.trendhunter.com/trends/shop-offline.md) - [Groundbreaking AR Posters](https://www.trendhunter.com/trends/windooh.md) - [Foggy Self-Care Billboards](https://www.trendhunter.com/trends/windows-of-selfcare.md) - [Car-Free AR Lenses](https://www.trendhunter.com/trends/feels-like-home-campaign.md) - [Satirical Metaverse Commercials](https://www.trendhunter.com/trends/first-choice-metaverrrrrr.md) - [Artful Illusory Ads](https://www.trendhunter.com/trends/illusion-artwork.md) - [Retro Phone-Free Events](https://www.trendhunter.com/trends/before-the-internet.md) - [Authentic Connection Campaigns](https://www.trendhunter.com/trends/hijack-socialization.md)