# Cosmic Skincare Branding Cosmos' Toners, Face Oils and Face Wash Bottles Depict the Moon and Sun By Laura McQuarrie | Published 2017-06-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cosmos References: [cosmosbotanicals](https://www.cosmosbotanicals.com/products/toner) For the making of its skincare solutions, [Cosmos](https://www.trendhunter.com/trends/lunarose) favors the use of 100% pure, plant-based ingredients and chemical-free formulas to create a range of products that are "cosmically linked to Earth Tu Face," which is a brand that also produces luxury, plant-based skincare products. Products from Cosmos include a [toner](https://www.trendhunter.com/trends/hydrating-milky-toner), a [face oil](https://www.trendhunter.com/trends/rose-garden) and a face wash, all of which feature soothing, beautifying lavender essential oil as a main ingredient. Some of the other all-natural ingredients that are included in Cosmos' skincare range include steam-distilled rose water, witch hazel and aloe. For these products, Cosmos adopted minimalist packaging that features simple cut-out shapes that remind of the sun and moon, while also offering a peek at the liquid products inside of the pump, spray and dropper bottles. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 57% | Activity: 61% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Natural Skincare:** Disruptive innovation opportunity: Develop innovative plant-based skincare products using chemical-free formulas. - **Minimalist Packaging:** Disruptive innovation opportunity: Create simple and visually appealing packaging designs that showcase the product while also being eco-friendly. - **Cosmic Branding:** Disruptive innovation opportunity: Explore unique celestial-themed branding strategies to differentiate skincare products in the market. ### Where This Applies - **Skincare:** Disruptive innovation opportunity: Utilize 100% pure, plant-based ingredients to revolutionize the skincare industry and provide natural alternatives. - **Beauty Packaging:** Disruptive innovation opportunity: Innovate sustainable packaging solutions that align with minimalist design principles and offer transparency to the product. - **Luxury Skincare:** Disruptive innovation opportunity: Introduce cosmic-inspired branding strategies to capture the attention of luxury skincare consumers and offer unique product experiences. ## Related on Trend Hunter - [Refillable Plant-Powered Skincare](https://www.trendhunter.com/trends/folie.md) - [Cosmically Inspired Haircare](https://www.trendhunter.com/trends/super-nova-hair-care.md) - [Sustainably Luxe Face Oils](https://www.trendhunter.com/trends/nakie-coquette.md) - [Scientifically Inspired Skincare Brands](https://www.trendhunter.com/trends/premium-skincare-brand.md) - [Science-Backed Skincare Brands](https://www.trendhunter.com/trends/kind-atoms-1.md) - [Streamlined Skincare Solutions](https://www.trendhunter.com/trends/mio-cosmetics.md) - [Sustainably Minded Skincare](https://www.trendhunter.com/trends/iluminar-skin.md) - [Luxurious CBD Skincare](https://www.trendhunter.com/trends/shiksona-beauty.md) - [Performance Plant-Powered Bodycare](https://www.trendhunter.com/trends/nature-of-things.md)