# Kinetic Transporation Logos Cosmos Ocean Hellas' New Identity Emphasizes Motion By Mary Van Puymbroeck | Published 2017-05-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cosmos-ocean References: [luminous.gr](http://www.luminous.gr/projects/cosmos-ocean-branding) Marketing enthusiasts know that one of the most difficult things to get right in branding is accurately connecting an image to an idea --Luminous Design Group in Athens has done just this with the use of movement in neutral freight wholesaler Cosmos Ocean Hellas' new [visual identity](https://www.trendhunter.com/trends/reimagined-logo-desgin). According to the Luminous Design Group's website, the [animated logo design](https://www.trendhunter.com/trends/liquid-metal-visuals) was based on the company's services. As a wholesale shipping company with global connections, the moving dots in the logo invoke a sense of accessibility, almost as if the moving dots are shipments en route around the world. With a vibrant blue color scheme that nods at Cosmos Ocean's Greek roots, and [typography that represents the brands character](https://www.trendhunter.com/trends/signaturesupply), the complete moving image relays an understanding of the company's services to the viewer. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 65% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Animated Logo Design:** Opportunity for businesses to create dynamic and engaging visual identities that accurately depict their services and values. - **Movement in Branding:** Potential for brands to use motion and animation in their logos to convey a sense of accessibility and global connections. - **Typography as Brand Character:** Chance for businesses to use typography to effectively represent their brand's personality and voice in their visual identity. ### Sectors Adopting This - **Marketing:** Disruptive innovation opportunity for marketers to leverage animated logo designs to create memorable and impactful branding campaigns. - **Graphic Design:** Potential for graphic designers to specialize in creating dynamic logos that incorporate motion and convey a brand's core values. - **Wholesale Shipping:** Opportunity for wholesale shipping companies to revamp their visual identities with animated logos that showcase their global reach and accessibility. ## Related on Trend Hunter - [Purposeful Brand Transformations](https://www.trendhunter.com/trends/brand-identity-1.md) - [Youthful-Inspired Office Designs](https://www.trendhunter.com/trends/esalco-logistics.md) - [Minimalist Logo Rebrands](https://www.trendhunter.com/trends/sandisk-logo.md) - [Reimagined Gourmet Seafood Branding](https://www.trendhunter.com/trends/seafood-branding.md) - [Kinetic Air Fresheners](https://www.trendhunter.com/trends/conecto-air-perfume.md) - [Soda Logo Rebranding Campaigns](https://www.trendhunter.com/trends/new-logo.md) - [Revamped Museum Brand Identities](https://www.trendhunter.com/trends/the-brooklyn-museums.md) - [River-Inspired Beer Identities](https://www.trendhunter.com/trends/mekong-river.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md)