# Celeb-Curated Cocktail Kits The Cointreau Catching Up Over Cosmos Kit Was Made with Jessica Alba By Laura McQuarrie | Published 2021-11-12 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/cosmos-kit References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2021/11/jessica-alba-teams-up-with-cointreau/) & [sourcedcraftcocktails](https://sourcedcraftcocktails.com/products/the-cointreau-catching-up-over-cosmos-kit) Now that people are beginning to gather in person again, they are relishing the simple pleasures of enjoying drinks with friends, and this [cosmo kit](https://www.trendhunter.com/trends/teaspressa-classic-cocktail-kit) simplifies the process of making bar-quality drinks at home. The [Cointreau](https://www.trendhunter.com/trends/cosmos-caviar-kit) Catching Up Over Cosmos Kit was created in partnership with Jessica Alba and it shares a spicy twist on the [classic vodka-based serve](https://www.trendhunter.com/trends/absolut-introduces) with a recipe for a Cosmopolitan and the Uptown Spice. Alba says that a cosmo is one of her favorite classic cocktails and this kit makes it easier for a pair to enjoy a colorful serve. The Cointreau Catching Up Over Cosmos Kit can only be found on Sourced Craft Cocktails, the largest craft cocktail delivery service in the United States. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 50% | Activity: 46% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### Key Themes Behind This Trend - **Celeb-curated Cocktail Kits:** Celebrities collaborating with brands to create curated cocktail kits for consumers to enjoy at home. - **At-home Bartending:** Consumers seeking convenient and professional-grade solutions for making bar-quality cocktails at home. - **Spiced-up Classics:** Incorporating unique and spicy twists on classic cocktail recipes to add excitement and personalization to home bartending. ### Where This Applies - **Beverage:** Opportunities for beverage companies to collaborate with celebrities and offer convenient at-home cocktail kits for consumers to enjoy. - **E-commerce:** E-commerce platforms can offer a wider selection of curated cocktail kits for purchase to cater to the demand for at-home bartending. - **Food and Hospitality:** Restaurants and bars can adapt to the growing demand for at-home bartending by offering their own cocktail kits or partnering with brands to create unique packages. ## Related on Trend Hunter - [Limited-Edition Orange Liqueur Kits](https://www.trendhunter.com/trends/cosmos-caviar-kit.md) - [Single-Serve Cosmo Cocktails](https://www.trendhunter.com/trends/cosmopolitan-cocktail-in-a-can.md) - [Bottled Cosmopolitan Cocktails](https://www.trendhunter.com/trends/civil-pours.md) - [RTD Retro-Classic Cocktails](https://www.trendhunter.com/trends/cosmopolitan-cocktail.md) - [Juice-Branded Cocktail Kits](https://www.trendhunter.com/trends/playful-cocktail-kit.md) - [Collaboration Liqueur Coffee Kits](https://www.trendhunter.com/trends/espresso-martini-kit.md) - [Film-Centric Mixology Kits](https://www.trendhunter.com/trends/absolut-x-wicked.md) - [Ready-to-Mix Espresso Martini Kits](https://www.trendhunter.com/trends/absolut-x-kahlua-espresso-martini-kit.md) - [Campari Negroni Sbagliato Kits](https://www.trendhunter.com/trends/campari-negroni-sbagliato-kit.md)