# Retro Chauffeured Hollywood Shoots Cosmopolitan South Africa April 2012 Goes to 'Sunset Boulevard' By Rebecca Byers | Published 2012-03-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cosmopolitan-south-africa-april-2012 References: [visualoptimism.blogspot](http://visualoptimism.blogspot.ca/2012/03/sunset-boulevard-noora-lappi-and-jente.html) & [cosmopolitan.co.za](http://www.cosmopolitan.co.za/) Finnish model Noora Lappi stars in a sunny California-set editorial for the Cosmopolitan South Africa April 2012 issue that features 1970s and contemporary style influences. The stylish shoot was shot on the location in Cape Town, South Africa at the [Mount Nelson Hotel](https://www.trendhunter.com/trends/oncologysafe-products), despite its ‘Sunset Boulevard,’ [Hollywood](https://www.trendhunter.com/trends/hollywood-beauty-icon-lipsticks) theme. The retro shoot features sleek silk scarfs, large round sunglasses, pleated slacks and delicate sequined cardigans, as well as neutral-tone leather pumps and bulky gold jewelry. The beauty look for the shoot includes Noora with dramatic wavy blonde hair and [smoky eye makeup](https://www.trendhunter.com/trends/rendezvous-ivory) with excessive liquid eyeliner application. The ‘Sunset Boulevard’ was captured by the lens of photographer Dewald Daniels, with fashion selection by stylist Bev Nates. The Cosmopolitan South Africa April 2012 issue features British songstress Adele on the cover. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 66% | Activity: 35% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Retro Hollywood Style:** There is an opportunity for fashion and beauty industries to tap into the nostalgia of retro Hollywood fashion to create contemporary looks. - **Location-inspired Shoots:** There is an opportunity for travel and tourism industries to promote their destinations as great locations for fashion and beauty photo shoots. - **Blended Fashion Styles:** There is an opportunity for clothing and accessory industries to create unique style blends by mixing retro and contemporary fashion elements. ### Sectors Adopting This - **Fashion:** The fashion industry can capitalize on the popularity of retro Hollywood fashion by creating new designs influenced by the style. - **Beauty:** The beauty industry can capitalize on the popularity of retro Hollywood fashion by creating new makeup and hair looks inspired by the era. - **Travel and Tourism:** The travel and tourism industry can promote their destinations as ideal locations for fashion and beauty photo shoots, which can attract more tourists interested in fashion and photography. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md) - [Bedazzled Sequin Luxe Cars](https://www.trendhunter.com/trends/mystique-allure.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md) - [Vintage Hotel-Based Automobiles](https://www.trendhunter.com/trends/sunset-tower.md)