# Lazy Day Editorials François Deconinck Shoots PJs for the Cosmopolitan France February 2014 I By Ashley Noelle Lesiak | Published 2014-01-08 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/cosmopolitan-france-february-2014 References: [fashnberry](http://fashnberry.com/magazines/larissa-huber-by-francois-deconinck-for-cosmopolitan-france-february-2014/) & [cosmopolitan.fr](http://www.cosmopolitan.fr/) This comfy and cozy Cosmopolitan France February 2014 shoot will makes you wish could curl up in bed. Photographer François Deconinck captures model Larissa Huber lounging around in [chunky knits and skimpy skivvies](https://www.trendhunter.com/trends/sleep-sets). Huber lays around the rooms in [mix and matched underwear](https://www.trendhunter.com/trends/knix-valentines-day-edit) and sweaters. Some of the outfits reveal rather a lot of the model’s assets, but in an almost innocent way. The [revealing editorial](https://www.trendhunter.com/trends/zhilyova) takes place in an apartment that looks like it could belong to any 20-something. White walls and wood flooring make for a unassuming backdrop, but the photos on the fridge make it feel like this could be a real home. Because this Cosmopolitan France February 2014 is all about laying around, the hair is tussled in an non-fussy way and the makeup is minimal, apart from some black eyeliner eyeliner. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 86% | Activity: 67% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Comfy Loungewear Fashion:** The rise of comfortable yet stylish loungewear presents an opportunity for fashion brands to create innovative designs that blur the line between sleepwear and everyday wear. - **Intimate Lifestyle Advertising:** The use of intimate and casual settings in advertising campaigns allows brands to connect with consumers on a more personal level, providing an opportunity for disruptive innovation in marketing strategies. - **Minimalist Home Decor:** The trend towards minimalist home decor creates space for innovative products and designs that combine functionality with aesthetic appeal. ### Industries Being Reshaped - **Fashion:** The fashion industry can capitalize on the trend for comfy loungewear by creating versatile collections that cater to both relaxation and style. - **Advertising:** The advertising industry can explore the use of intimate and casual settings to create authentic and relatable campaigns that resonate with target audiences. - **Interior Design:** The interior design industry can tap into the minimalist home decor trend by offering innovative furniture and decor solutions that prioritize clean lines and simplicity. ## Related on Trend Hunter - [Festive Organic Cotton Intimates](https://www.trendhunter.com/trends/cou-cou-holiday.md) - [Parisian Altheisure-Style Sleepwear](https://www.trendhunter.com/trends/bed-sleepwear.md) - [Vibrant Lingerie Collections](https://www.trendhunter.com/trends/lorette-springsummer-collection.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Inclusive-Forward Cheeky Pajamas](https://www.trendhunter.com/trends/homebody-sleepwear-collection.md) - [Cozy Holiday Loungewear Collections](https://www.trendhunter.com/trends/breakfast-in-bed-collection.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Vibrant Comfort-Forward Apparel](https://www.trendhunter.com/trends/lazy-daze-collection.md) - [Romantic Kitschy Lingerie](https://www.trendhunter.com/trends/for-love-and-lemons-1.md)