# Fruit Fusion Beverages 'Cosmopolitan Diva' is a Fruit-Infused Sparkling Non-Alcoholic Drink By Laura McQuarrie | Published 2019-04-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cosmopolitan-diva References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2019/04/cellar-trends-shakes-up-portfolio-under-amber-beverage-control/) & [cellartrends](http://www.cellartrends.co.uk/wines/cosmopolitan_diva.php) Under its wine category, drinks distributor Cellar Trends offers wine, sparkling wine, apple ice wine and fruit fusion beverages, the latter of which includes Cosmopolitan Diva and an all-new [non-alcoholic fruit-infused sparkling variant](https://www.trendhunter.com/trends/nonalcoholic-sparkling). While the core Cosmopolitan Diva range includes a series of 5.5% ABV products that are offered in fruit, berry and melon flavors, this new non-alcoholic option boasts a simple, flavorful base of grape juice. With many consumers consciously limiting their intake of soda and sugary alcoholic drinks, [sparkling beverages](https://www.trendhunter.com/trends/bubly-sparkling-waters) are emerging as flavorful replacements that are rich in texture and naturally healthier options. As such, a growing number of [non-alcoholic sparkling drinks](https://www.trendhunter.com/trends/nonalcoholic-canned-spritzes) are making the transition from special-occasion beverages to sophisticated everyday refreshments. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 17% | Activity: 25% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Sparkling Beverages:** Opportunity for disruptive innovation: Develop innovative flavors and blends of non-alcoholic sparkling beverages to cater to health-conscious consumers seeking flavorful and healthier alternatives. - **Fruit Fusion:** Opportunity for disruptive innovation: Create unique and refreshing fruit fusion beverages that combine different fruit flavors for a more diverse and enjoyable drinking experience. - **Non-alcoholic Drinks:** Opportunity for disruptive innovation: Explore the creation of new non-alcoholic sparkling drinks with innovative flavor profiles to rival traditional alcoholic beverages and cater to a wider consumer demographic. ### Where This Applies - **Beverage Manufacturing:** Opportunity for disruptive innovation: Incorporate new fruit fusion beverage recipes and develop innovative production techniques to create unique and marketable products. - **Health Food and Beverage:** Opportunity for disruptive innovation: Tap into the growing demand for healthier beverage options by offering a range of flavorsome and low-sugar sparkling beverages that appeal to health-conscious consumers. - **Hospitality and Catering:** Opportunity for disruptive innovation: Introduce innovative non-alcoholic sparkling drinks to the hospitality industry, providing more sophisticated and enticing options for customers looking to enjoy refreshing beverages without alcohol. ## Related on Trend Hunter - [Zero-Proof Brunch Beverages](https://www.trendhunter.com/trends/fauxmosa.md) - [Celebratory Non-Alcoholic Beverages](https://www.trendhunter.com/trends/le-fizz.md) - [Sparkling Non-Alcoholic Wine Cocktails](https://www.trendhunter.com/trends/nozeco-spritz.md) - [Bubbly Wine Alternatives](https://www.trendhunter.com/trends/gold-crush.md) - [Shareable Non-Alcoholic Spritzes](https://www.trendhunter.com/trends/non-alcoholic-spritz.md) - [Bubbly Non-Alcoholic Beverages](https://www.trendhunter.com/trends/prosecgo.md) - [Non-Alcoholic Sparkling Wines](https://www.trendhunter.com/trends/nonalcoholic-sparkling-wines.md) - [Ready-to-Serve Canned Mocktails](https://www.trendhunter.com/trends/mocktails-uniquely-crafted.md) - [RTD Alcohol-Free Spritzes](https://www.trendhunter.com/trends/alcohol-free-spritzes.md)