# RTD Retro-Classic Cocktails Loverboy Launched its Ready-to-Drink Cosmopolitan Cocktail By Elena Rahman | Published 2022-02-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cosmopolitan-cocktail References: [drinkloverboy](https://drinkloverboy.com/)  [Loverboy](https://www.trendhunter.com/trends/cranberrykissed-canned-cocktail), a ready-to-drink alcohol brand founded by Bravo's Summer House star, Kyle Cooke, is adding a Cosmopolitan Cocktail to its offering. The new craft cocktail was added to the brand's lineup on February 22nd, 2022. After eight months of taste testing, Loverboy's retro-classic cocktail launches as the drink's popularity resurges. The [ready-to-drink cocktail](https://www.trendhunter.com/trends/readytodrink-classic-cocktails) company perfected its Cosmopolitan recipe with a list of refreshing ingredients. Loverboy includes orange wine, all-natural lime juice, blue agave, and a splash of real cranberry juice to achieve the desired taste. Overall, the beverage boasts [less than 200 calories per can](https://www.trendhunter.com/trends/vodka-refreshers) at 12% ABV. Consumers will soon be able to purchase the beverage in packs of eight to enjoy the citrusy New York staple to the fullest. Image Credit: Loverboy ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 24% | Activity: 42% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **RTD Cocktail Revival:** With the resurgence of classic cocktails in a convenient ready-to-drink format, there is an opportunity for innovative brands to offer unique, high-quality versions of these drinks. - **Low-calorie RTD Cocktails:** As health-conscious consumers seek out more low-calorie options, ready-to-drink cocktail brands can innovate by offering flavorful and refreshing drinks with fewer calories. - **Real Ingredient RTD Cocktails:** With an emphasis on clean-label and natural ingredients, there is a growing trend in the ready-to-drink cocktail market towards utilizing real and fresh ingredients for a higher quality drinking experience. ### Sectors Adopting This - **RTD Alcoholic Beverages:** With the increasing popularity of convenient and pre-made cocktails, the RTD alcoholic beverage industry has room for disruptive innovation through unique flavor profiles and packaging designs. - **Healthy Beverages:** The low-calorie, real ingredient trend in Loverboy's Cosmopolitan Cocktail presents an opportunity for innovation within the health and wellness beverage industry. - **Reality TV Branding:** Loverboy's success as a reality TV star-founded brand indicates a potential trend towards influencers and celebrities branching out into the food and beverage industry. ## Related on Trend Hunter - [Cranberry Canned Cocktails](https://www.trendhunter.com/trends/cranberrykissed-canned-cocktail.md) - [Canned Holiday Espresso Martinis](https://www.trendhunter.com/trends/loverboy.md) - [Single-Serve Cosmo Cocktails](https://www.trendhunter.com/trends/cosmopolitan-cocktail-in-a-can.md) - [Bottled Cosmopolitan Cocktails](https://www.trendhunter.com/trends/civil-pours.md) - [Effervescent Hard Tea Drinks](https://www.trendhunter.com/trends/strawberry-lemonade-sparkling-hard-tea.md) - [Summery Canned Cocktails](https://www.trendhunter.com/trends/post-meridiem-spirits.md) - [Festive Canned Martinis](https://www.trendhunter.com/trends/canned-martinis.md) - [Canned Premium Cocktail Refreshments](https://www.trendhunter.com/trends/easy-liquor-cocktails.md) - [Iconic Vodka Cocktails](https://www.trendhunter.com/trends/absolut-introduces.md)