# Curvy Midriff-Baring Models The Cosmopolitan Australia March 2014 Cover Shoot Stars Robyn Lawley By Meghan Young | Published 2014-02-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cosmopolitan-australia-march-2014 References: [fashiongonerogue](http://www.fashiongonerogue.com/robyn-lawley-covers-cosmopolitan-australia-says-hates-term-plus-size/) & [cosmopolitan.au](http://www.cosmopolitan.com.au) The Cosmopolitan Australia March 2014 cover shoot stars plus-sized model Robyn Lawley, a regular favorite of the publication. Although perhaps the term 'plus-sized' shouldn't be used in this case considering her aversion to it. She reveals, "Personally, I hate the term ‘plus-size’. It’s ridiculous and derogatory--it puts women down and it puts a label on them. I want to be the [swimwear label](https://www.trendhunter.com/trends/swim-line) that fits the best in the world. That’s my goal. Whether we get there, we’ll see." Shot in a [midriff-baring bustier](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty) and [high-waisted white pencil skirt](https://www.trendhunter.com/trends/curve-by-the-shirt-company) picked out by stylist Nicole Adolphe, the blonde beauty was captured by photographer Kane Skennar. Dubbed 'The New Supermodel' in the Cosmopolitan Australia March 2014 cover shoot, it provides a healthy for the female population. Lawley is still unattainably sexy, but with a real woman vibe. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 35% | Activity: 56% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Body Positive Fashion:** The trend of featuring curvy and plus-sized models in fashion campaigns and magazines is disrupting traditional beauty standards and promoting body positivity. - **Swimwear Inclusivity:** The trend of creating swimwear labels that cater to diverse body types presents an opportunity for disruptive innovation in the fashion industry. - **Real Woman Aesthetic:** The trend of showcasing models with a 'real woman' vibe challenges the unrealistic beauty standards set by the fashion industry and opens up opportunities for inclusive marketing campaigns. ### Sectors Adopting This - **Fashion:** Fashion brands and designers have the chance to disrupt the industry by embracing body positivity and creating inclusive fashion collections. - **Swimwear:** The swimwear industry can benefit from innovating and expanding their sizing options to cater to a wider range of body types. - **Marketing:** The marketing industry has the opportunity to shift towards inclusive advertising campaigns that celebrate diverse body types and challenge societal beauty standards. ## Related on Trend Hunter - [Multifaceted Swimsuit Cover Models](https://www.trendhunter.com/trends/sports-illustrated-swimsuit-1.md) - [Romantic Size-Inclusive Intimates](https://www.trendhunter.com/trends/gabi-gregg.md) - [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md) - [Community-Driven Fashion Campaigns](https://www.trendhunter.com/trends/limitless-campaign.md) - [Bespoke Swimwear Designs](https://www.trendhunter.com/trends/bathing-belle-swimwear.md) - [Body-Inclusive Reality TV Ads](https://www.trendhunter.com/trends/roses-for-every-body.md) - [Crochet Bikini Lines](https://www.trendhunter.com/trends/coverups-and-swimwear.md) - [Inclusive Denim Campaigns](https://www.trendhunter.com/trends/torrid-jeans-for-life.md) - [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md)