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# Urban Nighttime Editorials
The Cosmic Night Design Scene Exclusive is Dynamically Lit

By Jana Pijak | Published 2012-12-13 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/cosmic-night-design-scene
References: [designscene.net](http://www.designscene.net/2012/12/cosmic-night-surachai-saengsuwan.html) & [facebook](https://www.facebook.com/photosbysurachai)

The 'Cosmic Night' Design Scene exclusive editorial is the latest online feature for the style website. This dynamically lit portrait series features Joy McLaren and Zuzana T who pose alongside male model Taner S.

Photographer Surachai Saengsuwan hits the city streets, capturing models in a [nighttime setting](https://www.trendhunter.com/trends/night-night-club-campaign). Joy, Zuzana and Taner are outfitted by fashion coordinator and stylist Nickki Leung and her assistant Syan Leung who dress them in [chic formalwear pieces](https://www.trendhunter.com/trends/mcqueen-holiday-2025) that exude elegance and glamour.

Working alongside photographer Surachai Saengsuwan, the editorial's fashion director Pattama Chongsuknirandr executes a striking visual concept that highlights light and shadow modulations and high contrast imagery. The Cosmic Night Design Scene exclusive editorial showcases Hong Kong's dynamically lit city streets in the early hours of the night, capturing a marriage of couture clothing and [urban imagery](https://www.trendhunter.com/trends/back-to-the-city).

## Trend Insights (Trend Hunter)

- Score: 5.5/10
- Popularity: 85% | Activity: 72% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What Makes This Trend Stand Out

- **Nighttime Fashion Photography:** Opportunity for disruptive innovation in merging fashion with nighttime street photography.
- **High Contrast Imagery:** Opportunity for disruptive innovation in creating visually striking concepts that highlight light and shadow modulations.
- **Urban Couture:** Opportunity for disruptive innovation in merging urban street aesthetics with high-end couture fashion.

### Sectors Adopting This

- **Fashion Photography:** Opportunity for disruptive innovation in the use of nighttime street settings in fashion photography.
- **Fashion Design:** Opportunity for disruptive innovation in designing high-end couture fashion that merges with urban street aesthetics.
- **Streetwear:** Opportunity for disruptive innovation in fusing high-end and streetwear fashion designs.

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