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# UFO-Shaped Burgers
Jack in the Box is Testing a Unique New Burger Format Called Cosmic Jacks

By Katherine Pendrill | Published 2026-08-21 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/cosmic-jacks
References: [brandeating](https://www.brandeating.com/2026/08/jack-in-box-tests-ufo-shaped-burgers.html)

![UFO-Shaped Burgers](https://cdn.trendhunterstatic.com/thumbs/628/cosmic-jacks.jpeg)

Jack in the Box wants to take your taste buds to outer space with its new UFO-shaped burgers and sandwiches called 'Cosmic Jacks.'

Just as the name suggests, the new Cosmic Jacks boast a unique flying saucer shape with sealed edges and a generously stuffed center. Interestingly, the new burger shape is achieved using modified ice cream sandwich-making equipment. And while the taste is similar to a traditional sandwich or burger, the sealed edges help to reduce mess and make for a more convenient on-the-go option.

As for flavors, the new Cosmic Jacks currently come in three varieties: the Bacon Ultimate Cosmic Jack, the Philly Chili Crunch Cosmic Jack, and the [Loaded Breakfast Cosmic Jack](https://www.trendhunter.com/trends/breakfast-jack-wraps). The only catch is that the new UFO-shaped burgers are a test run currently available from just one location in Inglewood, California.

Image Credit: Jack in the Box

## Trend Insights (Trend Hunter)

- Score: 8.3/10
- Popularity: 76% | Activity: 81% | Freshness: 92%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Novelty Burger Formats:** Playful food shapes create fresh differentiation in crowded fast-food menus while turning familiar ingredients into more shareable, collectible dining experiences.
- **Mess-free Portability:** Sealed-edge sandwiches reflect growing demand for cleaner handheld meals that suit commuting, delivery, and on-the-go snacking occasions.
- **Repurposed Food Equipment:** Adapting machinery from other food categories enables rapid menu experimentation and unconventional product formats without fully custom production systems.

### Industries Being Reshaped

- **Fast Food:** Quick-service restaurants can use distinctive product architecture to generate buzz, test premium flavors, and refresh legacy menu categories.
- **Food Manufacturing:** Cross-category production techniques open pathways for scalable stuffed, sealed, and shaped foods that blend convenience with visual novelty.
- **Food Delivery:** Less-mess meal designs improve transport durability and consumption convenience, supporting products optimized for mobile ordering and off-premise dining.

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