# Adaptogenic Cocoa Mixes Moon Juice's Limited-Edition 'Cosmic Cocoa' Features Reishi & Ashwagandha By Laura McQuarrie | Published 2018-12-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cosmic-cocoa References: [mindbodygreen](https://www.mindbodygreen.com/articles/best-clean-beauty-products-at-sephora-2019) & [moonjuice](https://moonjuice.com/products/cosmic-cocoa) [Moon Juice's](https://www.trendhunter.com/trends/moon-juice-kombucha) 'Cosmic Cocoa' is a limited-edition, online-only product that puts a healthy spin on hot chocolate mixes. The cocoa-based product is vegan-friendly, cruelty-free, gluten-free and packed with adaptogenic ingredients like [Ashwagandha](https://www.trendhunter.com/trends/ashwagandha-organic-gummies), [Shatavari](https://www.trendhunter.com/trends/shatavari-gummies) and Reishi. The adaptogenic supplement is touted as an "arousing, nourishing and decadent hot chocolate," as the mixture contains adaptogenic ingredient blends that may be familiar to Moon Juice fans, such as the brand's mood-boosting Spirit Dust and Sex Dust to support energy, vitality and reproductive health. The adaptogenic supplement also contains ingredients like maca root extract, horny goat weed and Schisandra berry powder. Preparing Moon Juice's Cosmic Cocoa is as easy as stirring a few spoonfuls into hot water, warm milk or coffee and blending for a smooth texture and added benefits. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 43% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Adaptogenic Cocoa Mixes:** Adaptogenic cocoa mixes could disrupt the traditional hot chocolate market by targeting health-conscious consumers seeking functional beverages. - **Vegan-friendly Hot Beverages:** Products like Moon Juice's Cosmic Cocoa could pave the way for more vegan-friendly hot beverage options that cater to a growing demand for plant-based and cruelty-free products. - **Adaptogens for Mood Regulation:** The inclusion of adaptogenic ingredients like Ashwagandha and Reishi in hot chocolate mixes such as Cosmic Cocoa could disrupt the mood regulation supplement market. ### Sectors Adopting This - **Functional Beverages:** Functional beverage companies can capitalize on the adaptogenic trend by formulating similar products and promoting the added benefits of their functional ingredients. - **Plant-based Foods:** Moon Juice's vegan-friendly and plant-based adaptation of traditional hot chocolate could inspire similar innovations in the plant-based food industry, as consumers increasingly seek out plant-based and cruelty-free options. - **Supplements and Nutraceuticals:** The trend of incorporating adaptogenic ingredients like Ashwagandha and Reishi for stress-relief could inspire new innovations in supplements and nutraceuticals catering to a growing demand for stress-relief and mental health care among consumers. ## Related on Trend Hunter - [Functional Cocoa Kits](https://www.trendhunter.com/trends/bliss-miss.md) - [Adaptogenic Hot Chocolates](https://www.trendhunter.com/trends/mudwtr-hot-chocolate-mix.md) - [Adaptogenic Hot Chocolates](https://www.trendhunter.com/trends/mint-cocoa.md) - [Mushroom-Powered Hot Chocolate Mixes](https://www.trendhunter.com/trends/renude-reishi-cacao.md) - [De-Stressing Hot Cocoa Drinks](https://www.trendhunter.com/trends/calm-hot-cocoa.md) - [Coffee-Flavored Adaptogen Powders](https://www.trendhunter.com/trends/spacegoods-rainbow-dust.md) - [Rest-Promoting Adaptogen Blends](https://www.trendhunter.com/trends/dream-dust.md) - [Superfood-Infused Cocoa Powders](https://www.trendhunter.com/trends/super-cocoa-1.md) - [Day-to-Night Functional Chocolates](https://www.trendhunter.com/trends/raaka-functional-chocolate.md)