# In-Car VR Experiences Porsche and holoride are Testing a New Immersive Gaming Experience By Colin Smith | Published 2022-04-05 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/cosmic-chase References: [driving](https://driving.ca/auto-news/entertainment/porsche-teams-with-holoride-to-create-in-car-vr-gaming-experience) & [youtube](https://www.youtube.com/watch?v=Q2VVMpZStEg)  [Porsche](https://www.trendhunter.com/trends/porsche-x-airconsole) has teamed up with '[holoride](https://www.trendhunter.com/trends/holoride),' the entertainment startup based in Los Angeles, and 'Schell Games,' the game development studio, to create 'Cosmic Chase,' an in-Porsche VR game. This game will allow passengers in the backseat of a Porsche to immerse themselves in a location-based space-shooter game. Currently, this game is only available at a pilot demonstration by Porsche located at the 'Porsche Experience Centre' in Los Angeles. In the game, passengers can shoot alien-like bugs while being driven around a racetrack. While moving in real life in the car, the passengers will also experience the thrill of moving through space in real-time. holoride has been working with Porsche since 2019 when it launched its first [immersive in-car game](https://www.trendhunter.com/trends/the-afeela-ev) for the automaker. If the pilot program goes well for Cosmic Chase, it is possible that this software will be rolled out for general consumers. Image Credit: holoride, Porsche ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 12% | Activity: 68% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **In-car VR Gaming:** The integration of VR technology in cars opens up new possibilities for immersive gaming experiences during commutes. - **Location-based VR Entertainment:** Location-based VR entertainment, like 'Cosmic Chase,' provides an opportunity to create unique and location-specific experiences that can be highly engaging for consumers. - **Immersive In-vehicle Experiences:** The use of VR technology in vehicles could lead to new opportunities to create immersive in-vehicle experiences, such as virtual tourism and interactive education programs. ### Sectors Adopting This - **Automotive:** Automakers could use VR technology to provide more value to customers by enhancing in-vehicle experiences, creating new revenue streams. - **Gaming:** The gaming industry can explore and potentially monetize new opportunities in the in-car VR market through unique gaming experiences during commutes. - **Entertainment:** In-car VR technology could enable entertainment companies to create immersive VR experiences, offering a new market to reach and engage with consumers. ## Related on Trend Hunter - [VR-Powered In-Car Entertainment](https://www.trendhunter.com/trends/holoride.md) - [In-Car Gaming Integrations](https://www.trendhunter.com/trends/porsche-x-airconsole.md) - [In-Car Gaming Systems](https://www.trendhunter.com/trends/airconsole-1.md) - [In-Car Gaming Experiences](https://www.trendhunter.com/trends/atari-and-airconsole.md) - [In-Car Gaming Collaborations](https://www.trendhunter.com/trends/airconsole-x-audi.md) - [In-Car Gaming Experiences](https://www.trendhunter.com/trends/bmw-2.md) - [Immersive Team Game Experiences](https://www.trendhunter.com/trends/porsche-x-overwatch-2.md) - [Metaverse-Ready Road Vehicles](https://www.trendhunter.com/trends/holograktor.md) - [AR Driving Games](https://www.trendhunter.com/trends/augmented-reality-driving-game.md)