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# Cosmetics with a Conscience
CARGO PlantLove Lipstick

By Bamboo Magazine | Published 2007-04-05 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/cosmetics-with-a-conscience-cargo-plantlove-lipstick
References: [alternativeconsumer](http://www.alternativeconsumer.com/2007/04/04/cargo-plantlove-pucker-up-for-the-planet/) & [sephora](http://www.sephora.com/browse/product.jhtmljsessionid=ATCGTWJQO41F1LAUCJ2RXCQ?id=P178215&categoryId=C7010)

CARGO Cosmetics introduces PlantLove, a collection of 12 lipsticks each cased in a [compostable plastic tube](https://www.trendhunter.com/trends/compostable-pipette) made out of corn. The lipsticks are made from a [plant based formula](https://www.trendhunter.com/trends/phytoglow-collection) with no added petroleum products. The box is also eco-friendly and infused with seeds which sprout wildflowers when planted. Five of the colours were designed by "celebrities" such as Lindsay Lohan, while 6 lipsticks were inspired by eco destinations like Yellowstone. If that weren't enough already, CARGO is [donating $2 from every sale](https://www.trendhunter.com/trends/watier) to a Children's Hospital. How's that for social entrepreneurship?

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 66% | Activity: 37% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Key Themes Behind This Trend

- **Eco-friendly Cosmetics:** Disruptive innovation opportunity: Develop a line of cosmetics that are environmentally friendly and made from sustainable materials.
- **Celebrity-designed Products:** Disruptive innovation opportunity: Collaborate with celebrities to design and promote unique products that cater to their fan base.
- **Cause Marketing:** Disruptive innovation opportunity: Create products that support a specific cause, donating a portion of sales to a related charity.

### Where This Applies

- **Cosmetics:** Disruptive innovation opportunity: Incorporate eco-friendly and sustainable materials in cosmetics manufacturing.
- **Entertainment:** Disruptive innovation opportunity: Partner with celebrities to create exclusive product lines that appeal to their fans.
- **Healthcare:** Disruptive innovation opportunity: Collaborate with non-profit organizations and donate a portion of sales to support medical facilities and research.

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