# Luminous Retail Windows This Cosmetics Window Display Resembles Glowing Test Tubes By Rebecca Byers | Published 2015-05-08 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/cosmetics-window-display References: [retaildesignblog.net](http://retaildesignblog.net/2015/05/07/babor-fluids-campaign-by-dfrost-hamburg-germany/) & [dfrost](http://www.dfrost.com/projects/?project=277) Created by retail identity experts Dfrost, this stunning [cosmetics window display](https://www.trendhunter.com/trends/globus-basel) appears more like an intricate [contemporary art installation](https://www.trendhunter.com/trends/aesop-and-bocci) than a retail display. The gorgeous, eye-catching display was created by Dfrost for client BABOR, which produces skin-enhancing fluids. By playing up the scientific imagery in this display, the product and brand become aligned with the values associated with highly controlled scientific practice. While the vibrant hues bring it back to being accessible, the test tube-like imagery of the glow sticks serves to highlight the product line's benefits, namely the concentrated active ingredients that enhance the skin. The product itself is contained in a sealed ampouole of glass reminds the consumer that when they are accessing the product, they are taking full advantage of the scientific benefits realized by the brand. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 89% | Activity: 77% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Scientific Retail Displays:** Creating bespoke retail displays using scientific imagery and themes can help brands align themselves with scientific and controlled practices which can help increase brand value. - **Artistic Retail Installations:** Creating highly intricate, visually appealing retail installations akin to contemporary art can help brands differentiate themselves and improve consumer engagement and retention. - **Cosmetic Packaging Innovation:** Encasing cosmetic products in aesthetically pleasing and scientifically inspired packaging, such as glass ampoules, can help brands differentiate themselves and increase perceived value. ### Sectors Adopting This - **Cosmetics:** The cosmetics industry can utilize scientific and artistic retail displays to differentiate themselves and create a more engaging and appealing shopping experience. - **Retail Design:** Retail design services can focus on adding scientific and artistic elements to their designs to help brands create unique and engaging retail displays. - **Product Packaging:** Cosmetic packaging companies can focus on creating aesthetically pleasing, scientifically inspired packaging such as glass ampoules to improve brand differentiation and perceived value. ## Related on Trend Hunter - [Immersive Luxury Cosmetics Pop-Ups](https://www.trendhunter.com/trends/la-beaut-louis-vuitton1.md) - [Immersive Gondola Displays](https://www.trendhunter.com/trends/immersive-makeover.md) - [Substantial Retail Environment Redesigns](https://www.trendhunter.com/trends/cosmetics-and-beauty-department.md) - [Luminous Gloss-Inspired Installations](https://www.trendhunter.com/trends/miami-art-week.md) - [Dynamic Organic Store Displays](https://www.trendhunter.com/trends/la-manso.md) - [Holographic Fragrance Installations](https://www.trendhunter.com/trends/the-perfume-shop-holographic-technology.md) - [Anniversary-Celebrating Pop-Up Stores](https://www.trendhunter.com/trends/bodyscape-installation.md) - [Green Cosmetics Concept Stores](https://www.trendhunter.com/trends/innisfree-store.md) - [Monochromatic Cosmetic Clinics](https://www.trendhunter.com/trends/cosmetic-clinic.md)