# Emoji-Branded Cosmetics Gift Boxes These Boxes Promote 'Elizabeth Arden' Products In China By Rahul Kalvapalle | Published 2021-12-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cosmetics-gift-box References: [globalcosmeticsnews](https://www.globalcosmeticsnews.com/elizabeth-arden-partners-with-emoji-on-brand-collaboration/) & [emoji](https://www.emoji.com/elizabeth-arden-emojicollab-for-gift-box/) The [Emoji Company](https://www.trendhunter.com/trends/changqu), owner of the world's largest collection of emojis, has collaborated with internationally recognized beauty brand [Elizabeth Arden](https://www.trendhunter.com/trends/hyaluronic-acid-peptides-ceramide-collection) to offer a range of cosmetics gift boxes that are specifically targeted towards the Chinese market and designed to promote a trio of Elizabeth Arden products in China. These co-branded gift boxes are fitted with special handles that allow consumers and gift recipients to gleefully switch between "cool" and "I have a crush on you" emojis. What's more, each product cap features a unique and limited-edition emoji brand design including the "witty thumbs up" and "bubbling with happiness" emojis. By using the internationally recognized language of emojis, these co-branded gift boxes are an intelligent way for Elizabeth Arden to promote its ACE eye cream, Pink Capsules and Ceramide Micro Essence products in the burgeoning Chinese market. Image Credit: Emoji ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 44% | Activity: 39% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Emoji-branded Cosmetics:** The use of emojis in cosmetics branding can create a unique and recognizable image, attracting younger generations. - **Co-branding:** Partnering with a company in a different industry to create co-branded products can offer new product offerings and attract new customer bases. - **Limited-edition Designs:** Creating unique and limited-edition designs for products can create a sense of urgency for customers to purchase and collect products. ### Sectors Adopting This - **Cosmetics:** Collaborating with companies from different industries can help cosmetics companies stand out and appeal to new markets. - **Marketing:** Using innovative marketing techniques such as co-branding can help companies differentiate themselves from competitors and attract new customers. - **Gifts & Novelties:** Creating unique and personalized gift options using popular culture references such as emojis can attract customers looking for fun and creative gift options. ## Related on Trend Hunter - [Flavor-Focused Snack Lines](https://www.trendhunter.com/trends/changqu.md) - [Emoji-Covered Candy Packaging](https://www.trendhunter.com/trends/family-focused-pack-design.md) - [Collaborative Date-Ready Cosmetics](https://www.trendhunter.com/trends/elf-beauty.md) - [Emoji-Inspired Beer Campaigns](https://www.trendhunter.com/trends/emojiless.md) - [Personalized Animated Emojis](https://www.trendhunter.com/trends/omoji.md) - [Patisserie-Inspired Beauty Pop-Ups](https://www.trendhunter.com/trends/este-lauder-x-ladure.md) - [Digital Avatar Cosmetics](https://www.trendhunter.com/trends/bitmoji-beauty-drop.md) - [Cosmetic-Toting Tumblers](https://www.trendhunter.com/trends/elf-cosmetics-and-stanley.md) - [Emoji-Inspired Cereal Launches](https://www.trendhunter.com/trends/cinnamoji-toast-crunch.md)