# Fresh Cosmetic Subscriptions Lush's Fresh Service Delivers Freshly Made Products & Flowers By Laura McQuarrie | Published 2021-02-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cosmetic-subscription References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Delivering_during_lockdown_Lush_launches_freshest_cosmetics_subscription_service_yet/174149) & [freshandflowers.lush](https://freshandflowers.lush.com/uk/en) [Lush](https://www.trendhunter.com/trends/lush-cosmetics1) Cosmetics is offering its own spin on [cosmetic subscription services](https://www.trendhunter.com/trends/fresh-meal-plan) by focusing on the utmost freshness. The brand delivers a selection of [freshly made cosmetic products](https://www.trendhunter.com/trends/new-lush-skincare) on a weekly basis, plus fresh flowers. The contents of the box fit into a letterbox-sized package, so that the process of receiving the delivery is as simple as can be. For a fee of £35 monthly, subscribers get next-day delivery included, along with a selection of ultra-fresh products and cheery flowers. The new service was inspired by Lush's own Parisian Fresh shop, which prepares freshly made products and sells flowers on-site. In 2019, Lush experimented with bringing flowers to select stores for Valentine's Day and now, customers can get access to the experience in a way that's more convenient than ever before. With Fresh, Lush notes that products should be used the day they are received, or ASAP. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 80% | Activity: 85% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Fresh Cosmetic Subscription Services:** There is an opportunity in the beauty industry to focus on ultra-fresh, personalized, subscription-based products delivered weekly to consumers. - **Next-day Delivery:** An increasing demand for faster shipping presents an opportunity for innovative retailers to provide next-day delivery services for their subscription-based products. - **In-store Experiences:** Brands can capitalize on the popularity of in-store experiences by offering subscription-based services that deliver freshly made products and fresh flowers to customers' doorsteps. ### Sectors Adopting This - **Beauty:** Beauty companies can create new business models by offering fresh, personalized products delivered weekly to subscribers. - **Floristry:** Florists can add value to their customers' experience by offering to include fresh flowers in subscription boxes delivered to their customers' doorsteps. - **Retail:** Retailers can differentiate themselves by offering personalized, subscription-based products with next-day delivery services and in-store experiences. ## Related on Trend Hunter - [Same-Day Personal Care Deliveries](https://www.trendhunter.com/trends/lush-cosmetics1.md) - [Fresh Fruit Subscriptions](https://www.trendhunter.com/trends/fresh-fruit-subscription.md) - [Skin-Loving Cruelty-Free Cosmetics](https://www.trendhunter.com/trends/skincare-makeup.md) - [Student Skincare Packs](https://www.trendhunter.com/trends/student-skincare.md) - [Modern Gifting Services](https://www.trendhunter.com/trends/flower-delivery-and-gift-gifting.md) - [DTC Floral Delivery Services](https://www.trendhunter.com/trends/fresh-sends.md) - [Bodycare-Inspired Movement Sessions](https://www.trendhunter.com/trends/lush-hour.md) - [Self-Care Spa Parties](https://www.trendhunter.com/trends/lush-spa-parties.md) - [Easter-Inspired Body Care Ranges](https://www.trendhunter.com/trends/seasonal-easter-lineup.md)