# Miniature Sample Lipsticks HCP Offers an Alternative to In-Store Cosmetic Samples By Laura McQuarrie | Published 2020-07-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cosmetic-samples References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/HCP_allows_consumers_to_trial_new_products/167981) & [hcpackaging](https://www.hcpackaging.com/) As the retail experience adapts to suit new health and safety measured during a global pandemic, [in-store cosmetic samples](https://www.trendhunter.com/trends/scentseal) are disappearing and their future remains uncertain. In response to the demand for hygienic try-before-you-buy cosmetic experiences, [HCP](https://www.trendhunter.com/trends/color-capsule) offers miniature packages that can be ordered online and delivered. The miniature lipstick tubes still help to give consumers a sense of the packaging and product experience, just on a much smaller scale than their full-sized counterparts. Some of the solutions that are offered include the Fusion Square Lipsticks with 3D glitter gradient details, the Fusion Round Lipsticks with a metallic soft-touch finish and the Radical Square Lipsticks. As it's unclear whether in-store cosmetic trial experiences will be able to resume, these miniature lipstick tubes help to supplement familiar sampling experiences. Image Credit: HCP ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 13% | Activity: 13% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Hygienic Try-before-you-buy:** Opportunity for cosmetic brands to offer miniature packages for online ordering and delivery, ensuring a hygienic and convenient try-before-you-buy experience. - **Miniature Packaging Trend:** Growing demand for miniature lipstick tubes that provide consumers with a sense of packaging and product experience, allowing them to explore new cosmetic options in a compact format. - **Disappearance of In-store Samples:** With the uncertain future of in-store cosmetic trials, the industry can innovate by providing alternative options like miniature lipstick tubes to maintain customer engagement and familiarity. ### Who This Affects Most - **Cosmetics:** Cosmetic brands can leverage the trend of hygienic try-before-you-buy by offering miniature lipstick packages, attracting customers looking for safe and convenient shopping experiences. - **E-commerce:** The rise of online ordering and delivery of miniature cosmetic packages opens new opportunities for e-commerce platforms to cater to the growing demand for hygienic cosmetic sampling. - **Packaging:** The demand for miniature packaging in the cosmetic industry presents an opportunity for packaging companies to design innovative and appealing solutions that offer a compact and alluring product experience. ## Related on Trend Hunter - [Pocket-Sized Skincare Packaging](https://www.trendhunter.com/trends/color-capsule.md) - [Miniature Lip Liner Sets](https://www.trendhunter.com/trends/charlottes-iconic-lip-cheat-trio.md) - [Functional Mini Cosmetics](https://www.trendhunter.com/trends/make-it-mini-makeup.md) - [Paper Sampling Containers](https://www.trendhunter.com/trends/arcade-beauty.md) - [Personalized Lip Product Services](https://www.trendhunter.com/trends/sensual-lip-custom-match.md) - [Provocatively Packaged Fragrances](https://www.trendhunter.com/trends/handbag-scents.md) - [Aluminum Lipstick Refills](https://www.trendhunter.com/trends/rouge-experience-refillable-lipstick.md) - [Cosmetic-Toting Tumblers](https://www.trendhunter.com/trends/elf-cosmetics-and-stanley.md) - [Interchangeable Component Cosmetic Packaging](https://www.trendhunter.com/trends/adapt-collection.md)