# Bright Cosmetic Packaging Project Charisma by Ken Lo Highlights Creative Paper Branding By Meghan Young | Published 2015-01-21 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/cosmetic-packaging References: [behance.net](https://www.behance.net/gallery/22350365/Project-Charisma-Full-Version) & [blow.hk](http://www.blow.hk) Ken Lo, a graphic designer based in Hong Kong, has created a barrage of cosmetic packaging that shows off Polytrade Paper's products. Although it is a great example of two worlds colliding in order to promote the capabilities of one company, the cosmetic packaging stands out all on its own. The [clean and minimal designs](https://www.trendhunter.com/trends/panoxyl) make a particularly strong impact. Part of Project Charisma, there are eight examples of different cosmetic packaging in total. The brighter options also seem lighter, which give them a portable and compact appeal. Additional details such as [whimsical floral illustrations](https://www.trendhunter.com/trends/cosmic-teal) and shimmering abstract imagery allow the eye to be pulled into central areas of the cosmetic packaging. In general, each design has a personality of their own that is very refreshing. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 76% | Activity: 63% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Minimal Cosmetic Packaging:** Opportunity for disruptive innovation: Develop sustainable and eco-friendly materials for minimalist cosmetic packaging designs. - **Portable Cosmetic Packaging:** Opportunity for disruptive innovation: Create innovative and compact designs for travel-friendly cosmetic packaging. - **Whimsical Cosmetic Packaging:** Opportunity for disruptive innovation: Integrate augmented reality or interactive elements into cosmetic packaging to enhance the whimsical experience. ### Who This Affects Most - **Packaging Industry:** Opportunity for disruptive innovation: Explore new materials, printing techniques, and design concepts to revolutionize cosmetic packaging. - **Beauty and Cosmetics Industry:** Opportunity for disruptive innovation: Collaborate with graphic designers to create unique and eye-catching cosmetic packaging that stands out in the market. - **Sustainable Materials Industry:** Opportunity for disruptive innovation: Develop eco-friendly alternatives to traditional cosmetic packaging materials, such as biodegradable or compostable options. ## Related on Trend Hunter - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Contemporary Tea Packaging](https://www.trendhunter.com/trends/chaiboy.md) - [Festive Beauty Packaging](https://www.trendhunter.com/trends/festive-beauty-packaging.md) - [Vibrantly Re-Designed Tea Packaging](https://www.trendhunter.com/trends/chay-tea.md) - [Targeted Treatment Packaging](https://www.trendhunter.com/trends/pharma-care.md) - [Minimalist Supply Packaging](https://www.trendhunter.com/trends/optimal-home.md) - [Gen Z-Focused Packaging Enhancements](https://www.trendhunter.com/trends/free-the-birds.md) - [Striking E-Commerce Packaging](https://www.trendhunter.com/trends/maksim-arbuzov.md)