# Smiling Cosmetic Kits This LAPCOS Makeup Kit Boasts Vibrant and Cheeky Packaging By Jana Pijak | Published 2016-02-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cosmetic-kit References: [lapkorea](http://www.lapkorea.com/product/product_detail.asp?product_num=111683) Korean fashion brand LAPCOS is not only known for its affordable clothing range but has also gained attention for its vibrantly packaged cosmetic kits -- a collaboration with makeup brand Smiley. Its Smiley cosmetic kits are packaged in vibrant boxes that consist of four signature products. In addition to a winking smiley face compact, this LAPCOS makeup kit also features a long-lasting lip gloss in a bold red shade along with a 5-piece eyeshadow kit that lets users choose from a palette of warm and neutral tones. Additionally, the kit also includes a cream-based blush that leaves skin feeling naturally flushed. Appealing to Millennial consumers, this vibrantly packaged makeup line borrows its visual inspiration from mobile emojis and other digital iconography. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 67% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Smiley-inspired Packaging:** There is an opportunity for cosmetic brands to collaborate with popular culture icons to create vibrantly packaged products inspired by trending cultural phenomena - **Affordable Makeup Kits:** There is an opportunity for cosmetic brands to create affordable makeup kits featuring multiple products that cater to the younger generation's interest in self-expression and experimentation - **Digitally-inspired Makeup:** Makeup brands can create digital-inspired makeup products that cater to the younger generation's growing interest in technology and social media ### Who This Affects Most - **Cosmetics:** Cosmetic brands can leverage Smiley-inspired packaging, create affordable makeup kits, and digital-inspired makeup to appeal to the younger generation - **Fashion:** Fashion brands can collaborate with popular culture icons to create vibrantly packaged makeup products that complement their clothing lines - **Marketing:** Marketing agencies can help cosmetic and fashion brands create digital-inspired makeup products that cater to younger consumers' growing interest in technology and social media ## Related on Trend Hunter - [Nostalgic Cosmetic Cases](https://www.trendhunter.com/trends/cosmetic-case.md) - [Grocery-Themed Holiday Cosmetics](https://www.trendhunter.com/trends/benemart.md) - [Adorable Beauty Sets](https://www.trendhunter.com/trends/kimchichic-beauty.md) - [Cookie Tin Beauty Palettes](https://www.trendhunter.com/trends/creative-beauty-palette.md) - [Vibrantly Packaged Makeup Launches](https://www.trendhunter.com/trends/polite-society1.md) - [Convenient Cosmetic Sticks](https://www.trendhunter.com/trends/lip-cheek-sticks.md) - [Versatile Vibrantly Packaged Cosmetics](https://www.trendhunter.com/trends/polite-society-1.md) - [Rabbit-Inspired K-Beauty Collections](https://www.trendhunter.com/trends/dearcloud-x-miffy.md) - [Intricate Fairytale-Like Makeup Sets](https://www.trendhunter.com/trends/four-essential-sets.md)