# Nostalgic Cosmetic Cases Caboodles x Taste Beauty x Hershey's Collaborated on a Beauty Organizer By Laura McQuarrie | Published 2023-11-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cosmetic-case References: [beautypackaging](https://www.beautypackaging.com/contents/view_breaking-news/2023-11-01/taste-beauty-and-caboodles-introduce-sweets-inspired-makeup-kits/) & [businesswire](https://www.businesswire.com/news/home/20231101573030/en/Taste-Beauty-Debuts-Collaboration-With-Caboodles)  Fans of beauty, sweet treats and nostalgia will appreciate the Caboodles x Taste Beauty x [Hershey's](https://www.trendhunter.com/trends/samsung-and-hersheys) collaboration, which is full of essentials for on-the-go enjoyment. The On The Go Girl Cosmetic Case includes everything from nail sticker sheets, lip balm and lip gloss to a scrunchie and nail polish, all with a fun branded twist. The Caboodles x Taste Beauty x Hershey's kit is one of three themed cosmetic cases in the collaboration alongside Sour [Patch](https://www.trendhunter.com/trends/golf-le-fleur-hat) Kids and Fruity PEBBLES varieties. These giftable kits have been launched online and in-store through [Walmart](https://www.trendhunter.com/trends/hard-candy-and-girl-scouts), appealing to Millennials who want to relive the days of their youth with familiar delights and members of Gen Z who are obsessed with the Y2K aesthetic. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 71% | Activity: 77% | Freshness: 19% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Y2K Aesthetic:** The Caboodles x Taste Beauty x Hershey's collaboration taps into the Y2K aesthetic, appealing to Millennials and Gen Z who are obsessed with this nostalgic trend. - **Themed Cosmetic Cases:** Caboodles x Taste Beauty x Hershey's offers themed cosmetic cases, such as the On The Go Girl Cosmetic Case, providing essential beauty items with a fun branded twist. - **Nostalgic Collaborations:** Collaborations between beauty brands like Caboodles, Taste Beauty, and Hershey's bring nostalgic delights to the forefront, attracting fans who appreciate the combination of beauty, sweet treats, and memories. ### Industries Being Reshaped - **Beauty and Cosmetics:** The Caboodles x Taste Beauty x Hershey's collaboration and other themed cosmetic cases create opportunities for innovative beauty products that combine nostalgia and contemporary trends. - **Retail:** The launch of these giftable kits through Walmart reflects a trend in the retail industry to appeal to Millennials and Gen Z by offering products that evoke nostalgia and satisfy their desire for Y2K aesthetics. - **Food and Confectionery:** The collaboration between Taste Beauty and Hershey's presents disruptive innovation opportunities in the food and confectionery industry, as beauty products infused with familiar sweet treats tap into the consumer demand for unique and nostalgic experiences. ## Related on Trend Hunter - [90s-Style Cosmetic Cases](https://www.trendhunter.com/trends/elf-cosmetics-x-caboodles.md) - [Adorable Beauty Sets](https://www.trendhunter.com/trends/kimchichic-beauty.md) - [Playful Cosmetic Collections](https://www.trendhunter.com/trends/clinique-x-crayola.md) - [Collaborative Collection Expansions](https://www.trendhunter.com/trends/hard-candy-and-girl-scouts.md) - [Cookie-Inspired Cosmetics](https://www.trendhunter.com/trends/hard-candy-x-girl-scouts.md) - [Collaborative Travel Beauty Bags](https://www.trendhunter.com/trends/rare-beauty-x-beis-beauty.md) - [Nostalgic Lip Balm-to-Oils](https://www.trendhunter.com/trends/lipslider-lip-balm.md) - [Plush-Inspired Sensorial Cosmetics](https://www.trendhunter.com/trends/ulta-beauty-x-squishmallows.md) - [Fashion Dolls-Inspired Cosmetics](https://www.trendhunter.com/trends/girls-nite-out.md)