# Test Tube Cosmetic Branding DNAEGF's Skincare Packaging References Scientific Tools By Jana Pijak | Published 2015-05-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cosmetic-branding References: [beautypackaging](http://www.beautypackaging.com/issues/2014-12/view_features/meeting-new-challenges-in-decorative-effects) & [dnaegfrenewal](http://www.dnaegfrenewal.com/collections/all) The DNAEGF Renewal skincare range boasts test tube packaging that illustrates the brand's authenticity and medical backing. Founded by Dr. Moy, a Beverly Hills dermatologist and plastic surgeon, DNAEGF Renewal is not only wonderfully branded but is also proven to work. The brand's skincare range includes [test tube packages](https://www.trendhunter.com/trends/oval-collection) of various serums including a DNA foam cleanser, a powerful eye serum and even night renewal creams that are proven to make users look years younger. The company's other best-sellers include SPF-protected skin creams that keep one's skin shielded from the sun's rays. Dr. Moy's scientific background ties in with this [cosmetic branding concept](https://www.trendhunter.com/trends/premium-skincare-brand) and proves that ensures that consumers are getting an authentic and [medically endorsed product](https://www.trendhunter.com/trends/pareva-beauty) that will improve the texture and quality of their skin. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 62% | Activity: 89% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Test Tube Packaging:** Disruptive innovation opportunity: Explore the use of test tube packaging in other industries such as food and beverage or personal care products. - **Authentic Branding:** Disruptive innovation opportunity: Implement authentic branding strategies in industries that value trust and credibility, such as healthcare or sustainable products. - **Scientific References:** Disruptive innovation opportunity: Utilize scientific references in product packaging and marketing to appeal to customers seeking evidence-based solutions, such as supplements or skincare. ### Where This Applies - **Skincare:** Disruptive innovation opportunity: Innovate new forms of packaging and delivery systems within the skincare industry to enhance product effectiveness and user experience. - **Food and Beverage:** Disruptive innovation opportunity: Incorporate innovative packaging concepts like test tubes in the food and beverage industry for unique product presentations and improved shelf life. - **Healthcare:** Disruptive innovation opportunity: Integrate authentic branding strategies into healthcare products and services to foster trust and meet the growing demand for evidence-based solutions. ## Related on Trend Hunter - [Skincare Diagnostic Kits](https://www.trendhunter.com/trends/skincare-test-kits.md) - [Targeted Treatment Packaging](https://www.trendhunter.com/trends/pharma-care.md) - [Luxe Regenerative Skincare](https://www.trendhunter.com/trends/haute-regenerative-skincare.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Takeout-Style Serum Sets](https://www.trendhunter.com/trends/skin-sips.md) - [Frosted Beauty Packaging](https://www.trendhunter.com/trends/templespa.md) - [Pocket-Sized Skincare Packaging](https://www.trendhunter.com/trends/color-capsule.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Skincare Delivery Shifts](https://www.trendhunter.com/trends/nuon-medical.md)